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Factors that influence customers’ purchase intention and satisfaction in snacks purchase experience through social media

This study examines snacks purchase intention among social media users in Malaysia. Customers’ purchase intention represents their desire to buy products from a particular shop. Physical attractiveness and sellers’ credibility have been considered as the key factors affecting snacks purchase intenti...

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Main Authors: Nur Atira Bahrorogi, Najwa Izzani Laili, Nur Dinie Sapiee
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3826/1/H16_2021.pdf
http://discol.umk.edu.my/id/eprint/3826/
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spelling my.umk.eprints.38262022-05-24T03:30:36Z http://discol.umk.edu.my/id/eprint/3826/ Factors that influence customers’ purchase intention and satisfaction in snacks purchase experience through social media Nur Atira Bahrorogi Najwa Izzani Laili Nur Dinie Sapiee This study examines snacks purchase intention among social media users in Malaysia. Customers’ purchase intention represents their desire to buy products from a particular shop. Physical attractiveness and sellers’ credibility have been considered as the key factors affecting snacks purchase intention through social media. The data were collected by distributing an online questionnaire. 407 responses were collected. The data were analyzed by using SPSS. Statistical tests that were used in this study include reliability test, descriptive test, and Pearson correlation analysis. The results showed that physical attractiveness and sellers’ credibility influenced customer satisfaction. The study provides insights for both academicians and social media users in relation to snack purchase behaviour through media social. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3826/1/H16_2021.pdf Nur Atira Bahrorogi and Najwa Izzani Laili and Nur Dinie Sapiee (2021) Factors that influence customers’ purchase intention and satisfaction in snacks purchase experience through social media. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This study examines snacks purchase intention among social media users in Malaysia. Customers’ purchase intention represents their desire to buy products from a particular shop. Physical attractiveness and sellers’ credibility have been considered as the key factors affecting snacks purchase intention through social media. The data were collected by distributing an online questionnaire. 407 responses were collected. The data were analyzed by using SPSS. Statistical tests that were used in this study include reliability test, descriptive test, and Pearson correlation analysis. The results showed that physical attractiveness and sellers’ credibility influenced customer satisfaction. The study provides insights for both academicians and social media users in relation to snack purchase behaviour through media social.
format Undergraduate Final Project Report
author Nur Atira Bahrorogi
Najwa Izzani Laili
Nur Dinie Sapiee
spellingShingle Nur Atira Bahrorogi
Najwa Izzani Laili
Nur Dinie Sapiee
Factors that influence customers’ purchase intention and satisfaction in snacks purchase experience through social media
author_facet Nur Atira Bahrorogi
Najwa Izzani Laili
Nur Dinie Sapiee
author_sort Nur Atira Bahrorogi
title Factors that influence customers’ purchase intention and satisfaction in snacks purchase experience through social media
title_short Factors that influence customers’ purchase intention and satisfaction in snacks purchase experience through social media
title_full Factors that influence customers’ purchase intention and satisfaction in snacks purchase experience through social media
title_fullStr Factors that influence customers’ purchase intention and satisfaction in snacks purchase experience through social media
title_full_unstemmed Factors that influence customers’ purchase intention and satisfaction in snacks purchase experience through social media
title_sort factors that influence customers’ purchase intention and satisfaction in snacks purchase experience through social media
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3826/1/H16_2021.pdf
http://discol.umk.edu.my/id/eprint/3826/
_version_ 1763303328050053120
score 13.211869

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