Factors that influence visitors’ purchase intention toward Kelantan cuisine

Kelantan has a strong food image in Malaysia. This research was undertaken to analyze some of the questions that have evolved. This study was conducted to investigate some of the problems that occur. This study identifies the relationship between food quality, price, and service quality with factors...

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Bibliographic Details
Main Authors: Murni Husna Muhamad Jehka, Nur Syafiqah Zahari @ Ahmad, Rajtheeban Muthuraman, Siti Noor Aisyah Mohd Basri
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3822/1/H13_2021.pdf
http://discol.umk.edu.my/id/eprint/3822/
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