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Factors that influence visitors’ purchase intention toward Kelantan cuisine

Kelantan has a strong food image in Malaysia. This research was undertaken to analyze some of the questions that have evolved. This study was conducted to investigate some of the problems that occur. This study identifies the relationship between food quality, price, and service quality with factors...

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Main Authors: Murni Husna Muhamad Jehka, Nur Syafiqah Zahari @ Ahmad, Rajtheeban Muthuraman, Siti Noor Aisyah Mohd Basri
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3822/1/H13_2021.pdf
http://discol.umk.edu.my/id/eprint/3822/
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spelling my.umk.eprints.38222022-05-24T03:33:43Z http://discol.umk.edu.my/id/eprint/3822/ Factors that influence visitors’ purchase intention toward Kelantan cuisine Murni Husna Muhamad Jehka Nur Syafiqah Zahari @ Ahmad Rajtheeban Muthuraman Siti Noor Aisyah Mohd Basri Kelantan has a strong food image in Malaysia. This research was undertaken to analyze some of the questions that have evolved. This study was conducted to investigate some of the problems that occur. This study identifies the relationship between food quality, price, and service quality with factors that influence visitors'' purchase intention towards Kelantan cuisine. This research aims to help small and midsize food enterprises to identify what factors influence visitors' purchase intention toward Kelantan cuisine. The main method was used was questionnaires by researchers to collect and gather all the relevant data to achieve the research objectives. In this research, data presentation quantitative has been used by researchers. The questionnaire will be administered to 384 respondents who meet with the characteristics of the respondents and the purposes of the report. All the results of this study are very encouraging and all the research questions have been answered by the respondent through these findings and results. Therefore, the researcher can conclude that there was a significant relationship between the food quality, price, and service quality of food in Kelantan with factors that influence visitors'' purchase intention towards Kelantan cuisine. Therefore, the result shown was reliable and it was accepted during this study. This study helped a lot of people to determine what they are like about food in Kelantan. So, this study also helped to identify those people who come to visit Kelantan just for looking at food because of food quality, food price, or service quality. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3822/1/H13_2021.pdf Murni Husna Muhamad Jehka and Nur Syafiqah Zahari @ Ahmad and Rajtheeban Muthuraman and Siti Noor Aisyah Mohd Basri (2021) Factors that influence visitors’ purchase intention toward Kelantan cuisine. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Kelantan has a strong food image in Malaysia. This research was undertaken to analyze some of the questions that have evolved. This study was conducted to investigate some of the problems that occur. This study identifies the relationship between food quality, price, and service quality with factors that influence visitors'' purchase intention towards Kelantan cuisine. This research aims to help small and midsize food enterprises to identify what factors influence visitors' purchase intention toward Kelantan cuisine. The main method was used was questionnaires by researchers to collect and gather all the relevant data to achieve the research objectives. In this research, data presentation quantitative has been used by researchers. The questionnaire will be administered to 384 respondents who meet with the characteristics of the respondents and the purposes of the report. All the results of this study are very encouraging and all the research questions have been answered by the respondent through these findings and results. Therefore, the researcher can conclude that there was a significant relationship between the food quality, price, and service quality of food in Kelantan with factors that influence visitors'' purchase intention towards Kelantan cuisine. Therefore, the result shown was reliable and it was accepted during this study. This study helped a lot of people to determine what they are like about food in Kelantan. So, this study also helped to identify those people who come to visit Kelantan just for looking at food because of food quality, food price, or service quality.
format Undergraduate Final Project Report
author Murni Husna Muhamad Jehka
Nur Syafiqah Zahari @ Ahmad
Rajtheeban Muthuraman
Siti Noor Aisyah Mohd Basri
spellingShingle Murni Husna Muhamad Jehka
Nur Syafiqah Zahari @ Ahmad
Rajtheeban Muthuraman
Siti Noor Aisyah Mohd Basri
Factors that influence visitors’ purchase intention toward Kelantan cuisine
author_facet Murni Husna Muhamad Jehka
Nur Syafiqah Zahari @ Ahmad
Rajtheeban Muthuraman
Siti Noor Aisyah Mohd Basri
author_sort Murni Husna Muhamad Jehka
title Factors that influence visitors’ purchase intention toward Kelantan cuisine
title_short Factors that influence visitors’ purchase intention toward Kelantan cuisine
title_full Factors that influence visitors’ purchase intention toward Kelantan cuisine
title_fullStr Factors that influence visitors’ purchase intention toward Kelantan cuisine
title_full_unstemmed Factors that influence visitors’ purchase intention toward Kelantan cuisine
title_sort factors that influence visitors’ purchase intention toward kelantan cuisine
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3822/1/H13_2021.pdf
http://discol.umk.edu.my/id/eprint/3822/
_version_ 1763303327498502144
score 13.211869

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