Intention to purchase halal products among university’s students: The application of theory of planned behavior (TPB)
This research uses Ajzen's Theory of Planned Behavior as a theoretical framework to build on prior research on halal food purchasing behavior among university students. Data are gathered using questionnaires self-administered. The parameters that influence university students' halal food p...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2022
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| Online Access: | http://discol.umk.edu.my/id/eprint/3628/1/Group%2029.pdf http://discol.umk.edu.my/id/eprint/3628/ |
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