Examining the impact of artificial intelligence adoption on improving user experiences of mobile E-Commerce

This study delves into a comprehensive evaluation of the impact of artificial intelligence (AI) adoption on enhancing and refining user experiences in mobile e-commerce. Its primary focus is on meticulously scrutinizing the ramifications and effects of integrating AI technologies, particularly in th...

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Bibliographic Details
Main Authors: Liaw Chee Tong, Kavitha Sangaralingam, Nurfitrah Azira Zainudin, Nur Qafreena Natasya Rahman
Format: Undergraduate Final Project Report
Language:English
Published: 2024
Online Access:http://discol.umk.edu.my/id/eprint/14114/1/SAK50.pdf
http://discol.umk.edu.my/id/eprint/14114/
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