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Examining the impact of artificial intelligence adoption on improving user experiences of mobile E-Commerce

This study delves into a comprehensive evaluation of the impact of artificial intelligence (AI) adoption on enhancing and refining user experiences in mobile e-commerce. Its primary focus is on meticulously scrutinizing the ramifications and effects of integrating AI technologies, particularly in th...

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Main Authors: Liaw Chee Tong, Kavitha Sangaralingam, Nurfitrah Azira Zainudin, Nur Qafreena Natasya Rahman
Format: Undergraduate Final Project Report
Language:English
Published: 2024
Online Access:http://discol.umk.edu.my/id/eprint/14114/1/SAK50.pdf
http://discol.umk.edu.my/id/eprint/14114/
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spelling my.umk.eprints.141142024-04-22T08:38:39Z http://discol.umk.edu.my/id/eprint/14114/ Examining the impact of artificial intelligence adoption on improving user experiences of mobile E-Commerce Liaw Chee Tong Kavitha Sangaralingam Nurfitrah Azira Zainudin Nur Qafreena Natasya Rahman This study delves into a comprehensive evaluation of the impact of artificial intelligence (AI) adoption on enhancing and refining user experiences in mobile e-commerce. Its primary focus is on meticulously scrutinizing the ramifications and effects of integrating AI technologies, particularly in the context of mobile platforms, to determine the discernible impact on the overall user experience paradigm. The main objective of this study is to determine the relationship between user perception, consumer behaviour, perceived impact on sustainable development and trust in AI technology among random respondents in Malaysia. A total of 140 questionnaires were collected subsequently. Using SPSS tools containing descriptive analysis, reliability, and Spearman correlation analysis were carried out. The result shows that it has been confirmed that there are positive and significant relationships between user perception, consumer behaviour, perceived impact on sustainable development and trust in AI technology among random respondents in Malaysia. This study has implications for businesses, consumers' experience, trust, and consumer behaviour. This research acts as a strategic guide, navigating the intersection of technological innovation and sustainable commerce, offering a precise understanding of the intricate dynamics at play. 2024-02-08 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/14114/1/SAK50.pdf Liaw Chee Tong and Kavitha Sangaralingam and Nurfitrah Azira Zainudin and Nur Qafreena Natasya Rahman (2024) Examining the impact of artificial intelligence adoption on improving user experiences of mobile E-Commerce. Final Year Project thesis, University Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This study delves into a comprehensive evaluation of the impact of artificial intelligence (AI) adoption on enhancing and refining user experiences in mobile e-commerce. Its primary focus is on meticulously scrutinizing the ramifications and effects of integrating AI technologies, particularly in the context of mobile platforms, to determine the discernible impact on the overall user experience paradigm. The main objective of this study is to determine the relationship between user perception, consumer behaviour, perceived impact on sustainable development and trust in AI technology among random respondents in Malaysia. A total of 140 questionnaires were collected subsequently. Using SPSS tools containing descriptive analysis, reliability, and Spearman correlation analysis were carried out. The result shows that it has been confirmed that there are positive and significant relationships between user perception, consumer behaviour, perceived impact on sustainable development and trust in AI technology among random respondents in Malaysia. This study has implications for businesses, consumers' experience, trust, and consumer behaviour. This research acts as a strategic guide, navigating the intersection of technological innovation and sustainable commerce, offering a precise understanding of the intricate dynamics at play.
format Undergraduate Final Project Report
author Liaw Chee Tong
Kavitha Sangaralingam
Nurfitrah Azira Zainudin
Nur Qafreena Natasya Rahman
spellingShingle Liaw Chee Tong
Kavitha Sangaralingam
Nurfitrah Azira Zainudin
Nur Qafreena Natasya Rahman
Examining the impact of artificial intelligence adoption on improving user experiences of mobile E-Commerce
author_facet Liaw Chee Tong
Kavitha Sangaralingam
Nurfitrah Azira Zainudin
Nur Qafreena Natasya Rahman
author_sort Liaw Chee Tong
title Examining the impact of artificial intelligence adoption on improving user experiences of mobile E-Commerce
title_short Examining the impact of artificial intelligence adoption on improving user experiences of mobile E-Commerce
title_full Examining the impact of artificial intelligence adoption on improving user experiences of mobile E-Commerce
title_fullStr Examining the impact of artificial intelligence adoption on improving user experiences of mobile E-Commerce
title_full_unstemmed Examining the impact of artificial intelligence adoption on improving user experiences of mobile E-Commerce
title_sort examining the impact of artificial intelligence adoption on improving user experiences of mobile e-commerce
publishDate 2024
url http://discol.umk.edu.my/id/eprint/14114/1/SAK50.pdf
http://discol.umk.edu.my/id/eprint/14114/
_version_ 1797549938653003776
score 13.211869

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