Analysis on the influence social media marketing towards purchasing decision among students Universiti Malaysia Kelantan in Pengkalan Chepa

Globally, social media has occupied an important position as a communication tool. People all over the world use social media to connect with other people or organizations. They also started using social media such as Facebook, Twitter, Instagram and LinkedIn to share their experiences. As customers...

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Bibliographic Details
Main Authors: Fong Chui Theng, Intan Shafinaz Yusof, Nur Shahirah Saufi, Ummi Uffiya Sempul Amizam
Format: Undergraduate Final Project Report
Language:English
Published: 2024
Online Access:http://discol.umk.edu.my/id/eprint/14104/1/SAK40.pdf
http://discol.umk.edu.my/id/eprint/14104/
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