Factors influencing the purchase intention on social commerce platforms among undergraduates students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan
In the last ten years, the emergence of smartphones, applications, and social networking sites has resulted in the growth of social commerce, which is an innovative way for businesses and people to engage on a trade. The social commerce trend mostly relies on the exchange of information and social c...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2024
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| Online Access: | http://discol.umk.edu.my/id/eprint/14077/1/SAK17.pdf http://discol.umk.edu.my/id/eprint/14077/ |
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