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Factors influencing the purchase intention on social commerce platforms among undergraduates students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan

In the last ten years, the emergence of smartphones, applications, and social networking sites has resulted in the growth of social commerce, which is an innovative way for businesses and people to engage on a trade. The social commerce trend mostly relies on the exchange of information and social c...

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Main Authors: Muhammad Afieq Amrie Mazlan, Nur Afiqah Amira Roslee, Nurul Syahran Rosli, Tan Chee Wei
Format: Undergraduate Final Project Report
Language:English
Published: 2024
Online Access:http://discol.umk.edu.my/id/eprint/14077/1/SAK17.pdf
http://discol.umk.edu.my/id/eprint/14077/
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spelling my.umk.eprints.140772024-04-15T03:20:55Z http://discol.umk.edu.my/id/eprint/14077/ Factors influencing the purchase intention on social commerce platforms among undergraduates students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan Muhammad Afieq Amrie Mazlan Nur Afiqah Amira Roslee Nurul Syahran Rosli Tan Chee Wei In the last ten years, the emergence of smartphones, applications, and social networking sites has resulted in the growth of social commerce, which is an innovative way for businesses and people to engage on a trade. The social commerce trend mostly relies on the exchange of information and social connections, and how these influence peoples' intention to make purchases. The research intended at exploring the influence of social commerce on purchase intention among undergraduates’ students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. The study examined several independent variables, namely perceived usefulness, perceived easy of use, perceived risk, and perceived enjoyment. This study applied a descriptive methodology; 353 students from UMK Campus Kota participated in it via a Google Form questionnaire utilising a Likert scale. In this study, PSS is employed to analyse the gathered data. Result found that Spearman’s correlation value of perceived usefulness, perceived ease of use, and perceived enjoyment had positive significant relationship. While perceived risk was negatively significant on Purchase intention in social commerce. Finally, the study thoroughly examined its implications, limitations, and recommendations for further research. 2024-01-19 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/14077/1/SAK17.pdf Muhammad Afieq Amrie Mazlan and Nur Afiqah Amira Roslee and Nurul Syahran Rosli and Tan Chee Wei (2024) Factors influencing the purchase intention on social commerce platforms among undergraduates students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. Final Year Project thesis, University Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description In the last ten years, the emergence of smartphones, applications, and social networking sites has resulted in the growth of social commerce, which is an innovative way for businesses and people to engage on a trade. The social commerce trend mostly relies on the exchange of information and social connections, and how these influence peoples' intention to make purchases. The research intended at exploring the influence of social commerce on purchase intention among undergraduates’ students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. The study examined several independent variables, namely perceived usefulness, perceived easy of use, perceived risk, and perceived enjoyment. This study applied a descriptive methodology; 353 students from UMK Campus Kota participated in it via a Google Form questionnaire utilising a Likert scale. In this study, PSS is employed to analyse the gathered data. Result found that Spearman’s correlation value of perceived usefulness, perceived ease of use, and perceived enjoyment had positive significant relationship. While perceived risk was negatively significant on Purchase intention in social commerce. Finally, the study thoroughly examined its implications, limitations, and recommendations for further research.
format Undergraduate Final Project Report
author Muhammad Afieq Amrie Mazlan
Nur Afiqah Amira Roslee
Nurul Syahran Rosli
Tan Chee Wei
spellingShingle Muhammad Afieq Amrie Mazlan
Nur Afiqah Amira Roslee
Nurul Syahran Rosli
Tan Chee Wei
Factors influencing the purchase intention on social commerce platforms among undergraduates students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan
author_facet Muhammad Afieq Amrie Mazlan
Nur Afiqah Amira Roslee
Nurul Syahran Rosli
Tan Chee Wei
author_sort Muhammad Afieq Amrie Mazlan
title Factors influencing the purchase intention on social commerce platforms among undergraduates students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan
title_short Factors influencing the purchase intention on social commerce platforms among undergraduates students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan
title_full Factors influencing the purchase intention on social commerce platforms among undergraduates students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan
title_fullStr Factors influencing the purchase intention on social commerce platforms among undergraduates students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan
title_full_unstemmed Factors influencing the purchase intention on social commerce platforms among undergraduates students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan
title_sort factors influencing the purchase intention on social commerce platforms among undergraduates students at the faculty of entrepreneurship and business, universiti malaysia kelantan
publishDate 2024
url http://discol.umk.edu.my/id/eprint/14077/1/SAK17.pdf
http://discol.umk.edu.my/id/eprint/14077/
_version_ 1797549918320066560
score 13.211869

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