The effectiveness of technology use among tourist satisfaction in kelantan
The use of advanced technologies in the travel and tourism sector is essential because it helps companies run their current tasks while improving their customer experience. Nowadays, technology is one of the most common applications that provides effectiveness of technology use among tourist satisfa...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13996/1/T26.pdf http://discol.umk.edu.my/id/eprint/13996/ |
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| Summary: | The use of advanced technologies in the travel and tourism sector is essential because it helps companies run their current tasks while improving their customer experience. Nowadays, technology is one of the most common applications that provides effectiveness of technology use among tourist satisfaction in Kelantan. This might aid a company in lowering the number of employees needed, lowering expenses, and raising revenue, all of which would improve financial outcomes. Technology has the power to transform how people travel, bringing with it convenience, safety, and fewer touch points. People are eager to travel and make up for lost time after more than two years of COVID-19 restrictions; this is known as "revenge travel."
However, despite the pandemic, vacationers and business travellers want to feel secure when making travel plans (Sarah, 2022). Besides that, the effectiveness of technology use had a significant impact on tourist satisfaction in Kelantan transforming the learning experience about travel among tourists and Malaysia’s economy has increased extremely fast (Louis Major, 2022). Apart from this, a quantitative study was conducted to determine the effectiveness of technology use among tourist satisfaction in Kelantan, in terms of type of technology used, frequency of technology use and purpose of technology use. Next, this research will choose a probability or random sampling technique. In addition, questionnaire surveys will be used for data collection. The questionnaire distributes online and collects data among the respondents who handle and involve in the tourist satisfaction in Kelantan. The survey was conducted by online which is use google form with another platform can using.
Keywords: Technology use, Tourism satisfaction, Kelantan |
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