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Factors influencing green restaurant revisit intention among consumer in malaysia

A green restaurant is environmentally friendly in all food production and sales areas. There needs to be more existing research on the demand for green practices within the food service sector from the consumers' perspectives in Malaysia. Therefore, this study aims to determine the factors infl...

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Main Authors: Nurul Nasuha Ashyhak Ahmad, Nur Alia Atirah Che Aznan, Zuridayu Madius, Erina Yasmin Mohd Rosli
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13925/1/FINAL%20REPORT%20%28W1%29.pdf
http://discol.umk.edu.my/id/eprint/13925/
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spelling my.umk.eprints.139252024-03-21T06:24:16Z http://discol.umk.edu.my/id/eprint/13925/ Factors influencing green restaurant revisit intention among consumer in malaysia Nurul Nasuha Ashyhak Ahmad Nur Alia Atirah Che Aznan Zuridayu Madius Erina Yasmin Mohd Rosli A green restaurant is environmentally friendly in all food production and sales areas. There needs to be more existing research on the demand for green practices within the food service sector from the consumers' perspectives in Malaysia. Therefore, this study aims to determine the factors influencing consumers’ intention to revisit green restaurants. This study employed a correlational cross-sectional survey through purposive sampling to collect information concerning the intention to revisit green restaurants. The proposed model is an extension of UTAUT and was empirically tested using data obtained from an online survey of revisit intention (n-250). 250 data were analyzed using Statistical Package for social science (SPSS) version 28.0. The analysis revealed that performance green consumerism, perceived value, perceived quality, and product price positively influence consumers' revisit intention in the green restaurant. The findings revealed that perceived value had the biggest effect on diners' inclination to return to green restaurants. Other theories may be used to direct future research into the elements that motivate patrons to return to green eateries. Keywords: Green Consumerism, Perceived value, Perceived Quality, Product Price, Revisit Intention 2023 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13925/1/FINAL%20REPORT%20%28W1%29.pdf Nurul Nasuha Ashyhak Ahmad and Nur Alia Atirah Che Aznan and Zuridayu Madius and Erina Yasmin Mohd Rosli (2023) Factors influencing green restaurant revisit intention among consumer in malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description A green restaurant is environmentally friendly in all food production and sales areas. There needs to be more existing research on the demand for green practices within the food service sector from the consumers' perspectives in Malaysia. Therefore, this study aims to determine the factors influencing consumers’ intention to revisit green restaurants. This study employed a correlational cross-sectional survey through purposive sampling to collect information concerning the intention to revisit green restaurants. The proposed model is an extension of UTAUT and was empirically tested using data obtained from an online survey of revisit intention (n-250). 250 data were analyzed using Statistical Package for social science (SPSS) version 28.0. The analysis revealed that performance green consumerism, perceived value, perceived quality, and product price positively influence consumers' revisit intention in the green restaurant. The findings revealed that perceived value had the biggest effect on diners' inclination to return to green restaurants. Other theories may be used to direct future research into the elements that motivate patrons to return to green eateries. Keywords: Green Consumerism, Perceived value, Perceived Quality, Product Price, Revisit Intention
format Undergraduate Final Project Report
author Nurul Nasuha Ashyhak Ahmad
Nur Alia Atirah Che Aznan
Zuridayu Madius
Erina Yasmin Mohd Rosli
spellingShingle Nurul Nasuha Ashyhak Ahmad
Nur Alia Atirah Che Aznan
Zuridayu Madius
Erina Yasmin Mohd Rosli
Factors influencing green restaurant revisit intention among consumer in malaysia
author_facet Nurul Nasuha Ashyhak Ahmad
Nur Alia Atirah Che Aznan
Zuridayu Madius
Erina Yasmin Mohd Rosli
author_sort Nurul Nasuha Ashyhak Ahmad
title Factors influencing green restaurant revisit intention among consumer in malaysia
title_short Factors influencing green restaurant revisit intention among consumer in malaysia
title_full Factors influencing green restaurant revisit intention among consumer in malaysia
title_fullStr Factors influencing green restaurant revisit intention among consumer in malaysia
title_full_unstemmed Factors influencing green restaurant revisit intention among consumer in malaysia
title_sort factors influencing green restaurant revisit intention among consumer in malaysia
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13925/1/FINAL%20REPORT%20%28W1%29.pdf
http://discol.umk.edu.my/id/eprint/13925/
_version_ 1794645929436905472
score 13.211869

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