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An effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (SMEs) in Malaysia

The effectiveness of the factors is the focus of this case study such as product innovation, pricing techniques and E-commerce in identifying the consumer buying behaviour intention towards purchasing the products as well as its impact on the growth of small and medium-sized enterprises (SMEs) in M...

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Main Author: Nik Nur Amalin Nik Mohd Azmi
Format: MBA/DBA Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13677/1/Nik%20Nur%20Amalin%20binti%20Nik%20Mohd%20Azmi.pdf
http://discol.umk.edu.my/id/eprint/13677/
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spelling my.umk.eprints.136772023-12-20T07:17:07Z http://discol.umk.edu.my/id/eprint/13677/ An effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (SMEs) in Malaysia Nik Nur Amalin Nik Mohd Azmi The effectiveness of the factors is the focus of this case study such as product innovation, pricing techniques and E-commerce in identifying the consumer buying behaviour intention towards purchasing the products as well as its impact on the growth of small and medium-sized enterprises (SMEs) in Malaysia. This case study highlighted on the Padini Holdings Berhad, it is one of the most well-known Malaysian local SMEs companies in the retail industry. Padini asserts that in order to pique consumers' interest and keep them coming back, apparel retailing must remain ever-iridescent in their minds. Padini, a domestic fashion giant, leads the apparel and accessories industry in a highly fragmented market. Padini has used a large number of fashion labels in a variety of categories, including menswear, womenswear, childrenswear, apparel accessories, footwear, and hosiery, to diversify its product innovation in the apparel business. The affordability of the Padini brands and the advantages of having a well-known company are primarily responsible for their success. Furthermore, Padini also offers an affordable and reasonable price to the customers. Segmented pricing (product-form) is one of Padini Holdings Berhad's pricing adjustment strategies. Padini uses these adjustment strategies to set different prices for various versions of the clothing. Promotional pricing is Padini's Second strategy for adjusting prices. Padini sells their clothing at prices that are temporarily lower than the list price and in some cases, even lower than cost in order topique customers' interest and make them feel more compelled too. Additionally, Padini continues to make use of technology to better understand and serve its customers by utilizing digital retailing to capitalize on new opportunities (Padini Annual Report, 2018). In short, Padini is aware of the fashion industry's changes as a result of consumer’s digital adoption. As a result, Padini asserts that the most crucial thing is comprehending the requirements of customers. Before the latest fashion trend loses its appeal. Apparel companies must respond quickly to it and introduce it to the market as soon as possible. 2023 MBA/DBA Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13677/1/Nik%20Nur%20Amalin%20binti%20Nik%20Mohd%20Azmi.pdf Nik Nur Amalin Nik Mohd Azmi (2023) An effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (SMEs) in Malaysia. Masters thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The effectiveness of the factors is the focus of this case study such as product innovation, pricing techniques and E-commerce in identifying the consumer buying behaviour intention towards purchasing the products as well as its impact on the growth of small and medium-sized enterprises (SMEs) in Malaysia. This case study highlighted on the Padini Holdings Berhad, it is one of the most well-known Malaysian local SMEs companies in the retail industry. Padini asserts that in order to pique consumers' interest and keep them coming back, apparel retailing must remain ever-iridescent in their minds. Padini, a domestic fashion giant, leads the apparel and accessories industry in a highly fragmented market. Padini has used a large number of fashion labels in a variety of categories, including menswear, womenswear, childrenswear, apparel accessories, footwear, and hosiery, to diversify its product innovation in the apparel business. The affordability of the Padini brands and the advantages of having a well-known company are primarily responsible for their success. Furthermore, Padini also offers an affordable and reasonable price to the customers. Segmented pricing (product-form) is one of Padini Holdings Berhad's pricing adjustment strategies. Padini uses these adjustment strategies to set different prices for various versions of the clothing. Promotional pricing is Padini's Second strategy for adjusting prices. Padini sells their clothing at prices that are temporarily lower than the list price and in some cases, even lower than cost in order topique customers' interest and make them feel more compelled too. Additionally, Padini continues to make use of technology to better understand and serve its customers by utilizing digital retailing to capitalize on new opportunities (Padini Annual Report, 2018). In short, Padini is aware of the fashion industry's changes as a result of consumer’s digital adoption. As a result, Padini asserts that the most crucial thing is comprehending the requirements of customers. Before the latest fashion trend loses its appeal. Apparel companies must respond quickly to it and introduce it to the market as soon as possible.
format MBA/DBA Final Project Report
author Nik Nur Amalin Nik Mohd Azmi
spellingShingle Nik Nur Amalin Nik Mohd Azmi
An effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (SMEs) in Malaysia
author_facet Nik Nur Amalin Nik Mohd Azmi
author_sort Nik Nur Amalin Nik Mohd Azmi
title An effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (SMEs) in Malaysia
title_short An effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (SMEs) in Malaysia
title_full An effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (SMEs) in Malaysia
title_fullStr An effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (SMEs) in Malaysia
title_full_unstemmed An effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (SMEs) in Malaysia
title_sort effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (smes) in malaysia
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13677/1/Nik%20Nur%20Amalin%20binti%20Nik%20Mohd%20Azmi.pdf
http://discol.umk.edu.my/id/eprint/13677/
_version_ 1787141531613790208
score 13.211869

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