An effective product innovation, pricing techniques and e-commerce influence consumer buying behaviour of small and medium sized enterprises (SMEs) in Malaysia
The effectiveness of the factors is the focus of this case study such as product innovation, pricing techniques and E-commerce in identifying the consumer buying behaviour intention towards purchasing the products as well as its impact on the growth of small and medium-sized enterprises (SMEs) in M...
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13677/1/Nik%20Nur%20Amalin%20binti%20Nik%20Mohd%20Azmi.pdf http://discol.umk.edu.my/id/eprint/13677/ |
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