The impact of covid-19 on food online purchasing behaviour among university students in the East Coast of Peninsula Malaysia
Due to the Covid-19 pandemic, the trends in buying online food are increasing. Along with the technological advancements in the past decade also have changed the choice and ways of people purchasing behaviour especially for university students. The objectives of this research is to assess the freque...
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| Main Author: | |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2022
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| Online Access: | http://discol.umk.edu.my/id/eprint/13442/1/ARIN%20SOFEA%20NIK%20SHAMSUDIN.pdf http://discol.umk.edu.my/id/eprint/13442/ |
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| Summary: | Due to the Covid-19 pandemic, the trends in buying online food are increasing. Along with the technological advancements in the past decade also have changed the choice and ways of people purchasing behaviour especially for university students. The objectives of this research is to assess the frequency of online food purchase among university students during Covid-19. Also, to identify the factors that influence university student online food purchasing behaviour. This research is conducted as there is no complete data or information regarding the trends of university students in purchasing food through online delivery systems. A questionnaire will be developed and distributed to respondents among university students. The obtained data will be analysed using the Statistic Package for the Social Science (SPSS). The expectation outcome from this research is there is an impact that changes the food online purchasing behaviour among university students in Malaysia. |
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