The impact of price, time, trust, and convenience on customer purchase behavior on shopee platform in east coast Malaysia
Shopee is one of the leading e-commerce platforms in Malaysia and the largest e-commerce in southeast Asia in 2020. Despite fierce competition in the e-commerce space, Shopee has grown aggressively across the Southeast Asia region over the past few years. The successful expansion of his business may...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13364/1/SAL%2032.pdf http://discol.umk.edu.my/id/eprint/13364/ |
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