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The impact of price, time, trust, and convenience on customer purchase behavior on shopee platform in east coast Malaysia

Shopee is one of the leading e-commerce platforms in Malaysia and the largest e-commerce in southeast Asia in 2020. Despite fierce competition in the e-commerce space, Shopee has grown aggressively across the Southeast Asia region over the past few years. The successful expansion of his business may...

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Main Authors: Muhammad Ali Asghar Amirullah, Nurul Amirah Norrizan, Nursyazwani Mohamad Riah, Salwa Subri
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13364/1/SAL%2032.pdf
http://discol.umk.edu.my/id/eprint/13364/
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spelling my.umk.eprints.133642023-06-12T03:34:28Z http://discol.umk.edu.my/id/eprint/13364/ The impact of price, time, trust, and convenience on customer purchase behavior on shopee platform in east coast Malaysia Muhammad Ali Asghar Amirullah Nurul Amirah Norrizan Nursyazwani Mohamad Riah Salwa Subri Shopee is one of the leading e-commerce platforms in Malaysia and the largest e-commerce in southeast Asia in 2020. Despite fierce competition in the e-commerce space, Shopee has grown aggressively across the Southeast Asia region over the past few years. The successful expansion of his business may be due to its deep competitive advantage. This study was to examine the main factors that impact customer attitudes around the east coast states of Malaysia namely Kelantan, Terengganu and Pahang towards the use of Shopee. The four factors that have an impact are price, time, trust and convenience. Survey questionnaires are used for data collection. A total of 385 Shopee users from the east coast residents of Malaysia namely Kelantan, Terengganu and Pahang responded to the survey. The results of the study have revealed that price, time, trust and convenience have had a positive impact on influencing customer attitudes towards Shopee users in Malaysia. This study provides Shopee with valuable insights and guidance on customers' perceptions of Shopee, leading to better customer satisfaction. 2023-01-24 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13364/1/SAL%2032.pdf Muhammad Ali Asghar Amirullah and Nurul Amirah Norrizan and Nursyazwani Mohamad Riah and Salwa Subri (2023) The impact of price, time, trust, and convenience on customer purchase behavior on shopee platform in east coast Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Shopee is one of the leading e-commerce platforms in Malaysia and the largest e-commerce in southeast Asia in 2020. Despite fierce competition in the e-commerce space, Shopee has grown aggressively across the Southeast Asia region over the past few years. The successful expansion of his business may be due to its deep competitive advantage. This study was to examine the main factors that impact customer attitudes around the east coast states of Malaysia namely Kelantan, Terengganu and Pahang towards the use of Shopee. The four factors that have an impact are price, time, trust and convenience. Survey questionnaires are used for data collection. A total of 385 Shopee users from the east coast residents of Malaysia namely Kelantan, Terengganu and Pahang responded to the survey. The results of the study have revealed that price, time, trust and convenience have had a positive impact on influencing customer attitudes towards Shopee users in Malaysia. This study provides Shopee with valuable insights and guidance on customers' perceptions of Shopee, leading to better customer satisfaction.
format Undergraduate Final Project Report
author Muhammad Ali Asghar Amirullah
Nurul Amirah Norrizan
Nursyazwani Mohamad Riah
Salwa Subri
spellingShingle Muhammad Ali Asghar Amirullah
Nurul Amirah Norrizan
Nursyazwani Mohamad Riah
Salwa Subri
The impact of price, time, trust, and convenience on customer purchase behavior on shopee platform in east coast Malaysia
author_facet Muhammad Ali Asghar Amirullah
Nurul Amirah Norrizan
Nursyazwani Mohamad Riah
Salwa Subri
author_sort Muhammad Ali Asghar Amirullah
title The impact of price, time, trust, and convenience on customer purchase behavior on shopee platform in east coast Malaysia
title_short The impact of price, time, trust, and convenience on customer purchase behavior on shopee platform in east coast Malaysia
title_full The impact of price, time, trust, and convenience on customer purchase behavior on shopee platform in east coast Malaysia
title_fullStr The impact of price, time, trust, and convenience on customer purchase behavior on shopee platform in east coast Malaysia
title_full_unstemmed The impact of price, time, trust, and convenience on customer purchase behavior on shopee platform in east coast Malaysia
title_sort impact of price, time, trust, and convenience on customer purchase behavior on shopee platform in east coast malaysia
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13364/1/SAL%2032.pdf
http://discol.umk.edu.my/id/eprint/13364/
_version_ 1769848727677173760
score 13.211869

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