Online customer’s satisfaction towards the quality of grabfood services in Pengkalan Chepa during covid-19
This research aim to investigate online customer’s satisfaction toward the quality of Grabfood services in Pengkalan Chepa during Covid-19. Factor that related to this study is customer service, security perception, purchasing process convenience and product information quality. In this research we...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13337/1/SAL%2020.pdf http://discol.umk.edu.my/id/eprint/13337/ |
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| Summary: | This research aim to investigate online customer’s satisfaction toward the quality of Grabfood services in Pengkalan Chepa during Covid-19. Factor that related to this study is customer service, security perception, purchasing process convenience and product information quality. In this research we use quantitative research method to find the respondent. The total of respondent that researcher collect in this research is 384 respondents. The researcher also use the IBM SPSS (Statistical Package for Social Science) Statistics version 26.0 to analysis the result from questionnaire. To analysis the result researcher execute descriptive analysis, validity and reliability analysis, Pearson’s correlation coefficient analysis and multiple linear regression. The result from this analysis show that there are positive relationship between dependent variable which is quality of Grabfood services in Pengkalan Chepa during Covid-19 and independent variable which is customer service, security perception, purchasing process convenience and product information quality. The researcher provided the implication, limitation and recommendation of the research in order to conduct future research. |
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