JHR Ventures: Driving forces of marketing in event management

JHR Ventures is a dynamic new comer in the event management industry, and had established business since April 2014. As a new player in event management industry, JHR Ventures have to choose which segment of event management industry they should involve base on their capacity and capability for the...

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Bibliographic Details
Main Author: Rizham Ibni
Format: MBA/DBA Final Project Report
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/124/
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