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JHR Ventures: Driving forces of marketing in event management

JHR Ventures is a dynamic new comer in the event management industry, and had established business since April 2014. As a new player in event management industry, JHR Ventures have to choose which segment of event management industry they should involve base on their capacity and capability for the...

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Main Author: Rizham Ibni
Format: MBA/DBA Final Project Report
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/124/
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spelling my.umk.eprints.1242022-08-04T03:50:56Z http://discol.umk.edu.my/id/eprint/124/ JHR Ventures: Driving forces of marketing in event management Rizham Ibni JHR Ventures is a dynamic new comer in the event management industry, and had established business since April 2014. As a new player in event management industry, JHR Ventures have to choose which segment of event management industry they should involve base on their capacity and capability for the time being. Apart of which segment to involve, JHR Ventures other concern is regarding their marketing strategy so it would running smoothly without fail. This case study is an exploratory multiple methods for event management to choose and select the best way to market a new business model of event management and how to come out with the best events to propose to relevant authority. The purpose of his case study is to suggest the best way for a new company in event management industry to stay a par among competitor in the event industry. JHR Ventures business model are involving the use of website as a medium to serve and interact with the potential client more efficiently. Basically the client can freely plan, organize, modify and pay the fee of event activity through online transaction. The business model currently at the research stage, whereas JHR Ventures need to conducta further analysis before launching the business idea officially in the public. From the findings, the marketing problem encountered by JHR Ventures could be summarized into three area, which which consist the lack of brand recognotion, problem in pricing strategies and problem in marketing channel. SWOT Analysis and Rossiter-Percy Grid are said to be among the tools that can be used to overcome the issue facing by JHR Ventures. 2014 MBA/DBA Final Project Report NonPeerReviewed Rizham Ibni (2014) JHR Ventures: Driving forces of marketing in event management. Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description JHR Ventures is a dynamic new comer in the event management industry, and had established business since April 2014. As a new player in event management industry, JHR Ventures have to choose which segment of event management industry they should involve base on their capacity and capability for the time being. Apart of which segment to involve, JHR Ventures other concern is regarding their marketing strategy so it would running smoothly without fail. This case study is an exploratory multiple methods for event management to choose and select the best way to market a new business model of event management and how to come out with the best events to propose to relevant authority. The purpose of his case study is to suggest the best way for a new company in event management industry to stay a par among competitor in the event industry. JHR Ventures business model are involving the use of website as a medium to serve and interact with the potential client more efficiently. Basically the client can freely plan, organize, modify and pay the fee of event activity through online transaction. The business model currently at the research stage, whereas JHR Ventures need to conducta further analysis before launching the business idea officially in the public. From the findings, the marketing problem encountered by JHR Ventures could be summarized into three area, which which consist the lack of brand recognotion, problem in pricing strategies and problem in marketing channel. SWOT Analysis and Rossiter-Percy Grid are said to be among the tools that can be used to overcome the issue facing by JHR Ventures.
format MBA/DBA Final Project Report
author Rizham Ibni
spellingShingle Rizham Ibni
JHR Ventures: Driving forces of marketing in event management
author_facet Rizham Ibni
author_sort Rizham Ibni
title JHR Ventures: Driving forces of marketing in event management
title_short JHR Ventures: Driving forces of marketing in event management
title_full JHR Ventures: Driving forces of marketing in event management
title_fullStr JHR Ventures: Driving forces of marketing in event management
title_full_unstemmed JHR Ventures: Driving forces of marketing in event management
title_sort jhr ventures: driving forces of marketing in event management
publishDate 2014
url http://discol.umk.edu.my/id/eprint/124/
_version_ 1763302816856670208
score 13.211869

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