Factors that influence customer purchase intention towards food truck product
Food trucks have arisen as a new and distinct restaurant segment, with service characteristics similar to quick service restaurants and food quality characteristics similar to fine dining establishments. Despite their popularity, research has been conducted on the characteristics of food truck produ...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2022
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| Online Access: | http://discol.umk.edu.my/id/eprint/11494/1/H10%20PPTA%202%20REPORT.pdf http://discol.umk.edu.my/id/eprint/11494/ |
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