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The study on the acceptance of Malay traditional food among Generation-Z

Traditional food is the cuisine of the ethnic Malays in Southeast Asia who live in Malaysia, Traditional Malay food is characterised by its heavy use of spices. In this globalization era, most of the people from the generation Z in Malaysia prefer to eat fast food or ‘modern snack’ to be compared wi...

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Main Authors: Ahmad Rizqyuddin Mohd Yatimmurrizal, Ambas Ngilah, Ganatharsyen Jegathisvaran, Nadirah Yusoff
Format: Undergraduate Final Project Report
Language:English
Published: 2022
Online Access:http://discol.umk.edu.my/id/eprint/11368/1/H03%20PPTA2%20REPORT.pdf
http://discol.umk.edu.my/id/eprint/11368/
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spelling my.umk.eprints.113682023-02-15T10:44:09Z http://discol.umk.edu.my/id/eprint/11368/ The study on the acceptance of Malay traditional food among Generation-Z Ahmad Rizqyuddin Mohd Yatimmurrizal Ambas Ngilah Ganatharsyen Jegathisvaran Nadirah Yusoff Traditional food is the cuisine of the ethnic Malays in Southeast Asia who live in Malaysia, Traditional Malay food is characterised by its heavy use of spices. In this globalization era, most of the people from the generation Z in Malaysia prefer to eat fast food or ‘modern snack’ to be compared with the traditional food. The young generation food attitude nowadays has affected their choices. This is because, Fast food and modern food products are in high demand since they are convenient for clients' busy lifestyles. Therefore, the study aimed to examine the effects of food knowledge, food attitude and food image towards the acceptance of Generation- Z on Malay traditional food. There were 400 respondents participated in this study which had been conducted through questionnaire. This study focused on the Generation- Z that aged from 18 to 30 years old. The research design used in this study is quantitative research. The Pearson Correlation Coefficient was used in the analysis to analyse the link and effect that exists between the variables that are independent variables and dependent variables. According to the findings of this study, all of these variables have a role in influencing generation Z's acceptance of Malay traditional food. This is supported by the Pearson correlation values found by the researchers for each variable. The P value for the high positive and significant connection for gained food knowledge was 0.669. Second, with a P value of 0.697, positive and significant associations for food attitudes were also found. Finally, the P value for the high positive and significant association for the food picture was 0.674. This study found that food knowledge, food attitudes, and food image all impact generation Z's acceptance of Malay traditional food. 2022-06-21 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/11368/1/H03%20PPTA2%20REPORT.pdf Ahmad Rizqyuddin Mohd Yatimmurrizal and Ambas Ngilah and Ganatharsyen Jegathisvaran and Nadirah Yusoff (2022) The study on the acceptance of Malay traditional food among Generation-Z. Final Year Project thesis, UNIVERSITI MALAYSIA KELANTAN. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Traditional food is the cuisine of the ethnic Malays in Southeast Asia who live in Malaysia, Traditional Malay food is characterised by its heavy use of spices. In this globalization era, most of the people from the generation Z in Malaysia prefer to eat fast food or ‘modern snack’ to be compared with the traditional food. The young generation food attitude nowadays has affected their choices. This is because, Fast food and modern food products are in high demand since they are convenient for clients' busy lifestyles. Therefore, the study aimed to examine the effects of food knowledge, food attitude and food image towards the acceptance of Generation- Z on Malay traditional food. There were 400 respondents participated in this study which had been conducted through questionnaire. This study focused on the Generation- Z that aged from 18 to 30 years old. The research design used in this study is quantitative research. The Pearson Correlation Coefficient was used in the analysis to analyse the link and effect that exists between the variables that are independent variables and dependent variables. According to the findings of this study, all of these variables have a role in influencing generation Z's acceptance of Malay traditional food. This is supported by the Pearson correlation values found by the researchers for each variable. The P value for the high positive and significant connection for gained food knowledge was 0.669. Second, with a P value of 0.697, positive and significant associations for food attitudes were also found. Finally, the P value for the high positive and significant association for the food picture was 0.674. This study found that food knowledge, food attitudes, and food image all impact generation Z's acceptance of Malay traditional food.
format Undergraduate Final Project Report
author Ahmad Rizqyuddin Mohd Yatimmurrizal
Ambas Ngilah
Ganatharsyen Jegathisvaran
Nadirah Yusoff
spellingShingle Ahmad Rizqyuddin Mohd Yatimmurrizal
Ambas Ngilah
Ganatharsyen Jegathisvaran
Nadirah Yusoff
The study on the acceptance of Malay traditional food among Generation-Z
author_facet Ahmad Rizqyuddin Mohd Yatimmurrizal
Ambas Ngilah
Ganatharsyen Jegathisvaran
Nadirah Yusoff
author_sort Ahmad Rizqyuddin Mohd Yatimmurrizal
title The study on the acceptance of Malay traditional food among Generation-Z
title_short The study on the acceptance of Malay traditional food among Generation-Z
title_full The study on the acceptance of Malay traditional food among Generation-Z
title_fullStr The study on the acceptance of Malay traditional food among Generation-Z
title_full_unstemmed The study on the acceptance of Malay traditional food among Generation-Z
title_sort study on the acceptance of malay traditional food among generation-z
publishDate 2022
url http://discol.umk.edu.my/id/eprint/11368/1/H03%20PPTA2%20REPORT.pdf
http://discol.umk.edu.my/id/eprint/11368/
_version_ 1763304352904118272
score 13.211869

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