Factors influencing consumer’s purchase intention on new seasonal menu selection (Viral Food)
The study sought to evaluate the factors influencing consumers’ purchase intentions for new seasonal menu selections (Viral Food). There are three elements cited in the study that greatly influenced someone’s buying intention to acquire this viral food product. Personal attitudes, social influences...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2022
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| Online Access: | http://discol.umk.edu.my/id/eprint/11366/1/H01%20PPTA2%20REPORT.pdf http://discol.umk.edu.my/id/eprint/11366/ |
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