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Factors influencing consumer’s purchase intention on new seasonal menu selection (Viral Food)

The study sought to evaluate the factors influencing consumers’ purchase intentions for new seasonal menu selections (Viral Food). There are three elements cited in the study that greatly influenced someone’s buying intention to acquire this viral food product. Personal attitudes, social influences...

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Main Authors: Afiqah Liyana Abd Razak, Ahmad Aliff Hakimi Mat Nasir, Aida Roshaiza Mohd Zaki, Chua Yi Fan
Format: Undergraduate Final Project Report
Language:English
Published: 2022
Online Access:http://discol.umk.edu.my/id/eprint/11366/1/H01%20PPTA2%20REPORT.pdf
http://discol.umk.edu.my/id/eprint/11366/
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spelling my.umk.eprints.113662023-02-15T10:20:23Z http://discol.umk.edu.my/id/eprint/11366/ Factors influencing consumer’s purchase intention on new seasonal menu selection (Viral Food) Afiqah Liyana Abd Razak Ahmad Aliff Hakimi Mat Nasir Aida Roshaiza Mohd Zaki Chua Yi Fan The study sought to evaluate the factors influencing consumers’ purchase intentions for new seasonal menu selections (Viral Food). There are three elements cited in the study that greatly influenced someone’s buying intention to acquire this viral food product. Personal attitudes, social influences and product attributes. The study’s goal is to examine the link between personal attitude and buy intention, the impact of societal influences on someone’s purchase intention, and how product qualities of viral food influence someone’s purchase intention. The data was collected using a quantitative technique through an online questionnaire. According to the findings of 405 respondents, numerous factors influence viral food purchasing intentions. This study might be useful for people working in the food industry since it provides a comprehensive understanding of consumers’ purchasing intentions, expectations, and perceptions, particularly with regard to viral food. Companies now have more information to build marketing tactics and customer preferences to boost the new seasonal menu choices (viral food). 2022-07-17 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/11366/1/H01%20PPTA2%20REPORT.pdf Afiqah Liyana Abd Razak and Ahmad Aliff Hakimi Mat Nasir and Aida Roshaiza Mohd Zaki and Chua Yi Fan (2022) Factors influencing consumer’s purchase intention on new seasonal menu selection (Viral Food). Final Year Project thesis, UNIVERSITI MALAYSIA KELANTAN. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The study sought to evaluate the factors influencing consumers’ purchase intentions for new seasonal menu selections (Viral Food). There are three elements cited in the study that greatly influenced someone’s buying intention to acquire this viral food product. Personal attitudes, social influences and product attributes. The study’s goal is to examine the link between personal attitude and buy intention, the impact of societal influences on someone’s purchase intention, and how product qualities of viral food influence someone’s purchase intention. The data was collected using a quantitative technique through an online questionnaire. According to the findings of 405 respondents, numerous factors influence viral food purchasing intentions. This study might be useful for people working in the food industry since it provides a comprehensive understanding of consumers’ purchasing intentions, expectations, and perceptions, particularly with regard to viral food. Companies now have more information to build marketing tactics and customer preferences to boost the new seasonal menu choices (viral food).
format Undergraduate Final Project Report
author Afiqah Liyana Abd Razak
Ahmad Aliff Hakimi Mat Nasir
Aida Roshaiza Mohd Zaki
Chua Yi Fan
spellingShingle Afiqah Liyana Abd Razak
Ahmad Aliff Hakimi Mat Nasir
Aida Roshaiza Mohd Zaki
Chua Yi Fan
Factors influencing consumer’s purchase intention on new seasonal menu selection (Viral Food)
author_facet Afiqah Liyana Abd Razak
Ahmad Aliff Hakimi Mat Nasir
Aida Roshaiza Mohd Zaki
Chua Yi Fan
author_sort Afiqah Liyana Abd Razak
title Factors influencing consumer’s purchase intention on new seasonal menu selection (Viral Food)
title_short Factors influencing consumer’s purchase intention on new seasonal menu selection (Viral Food)
title_full Factors influencing consumer’s purchase intention on new seasonal menu selection (Viral Food)
title_fullStr Factors influencing consumer’s purchase intention on new seasonal menu selection (Viral Food)
title_full_unstemmed Factors influencing consumer’s purchase intention on new seasonal menu selection (Viral Food)
title_sort factors influencing consumer’s purchase intention on new seasonal menu selection (viral food)
publishDate 2022
url http://discol.umk.edu.my/id/eprint/11366/1/H01%20PPTA2%20REPORT.pdf
http://discol.umk.edu.my/id/eprint/11366/
_version_ 1763304352636731392
score 13.211869

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