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The relationships of user interface, customer motivation and sales promotional tools to customer preferences toward online shopping platforms in Malacca

Online shopping has become popular in recent years. The purpose of this research is to look into customer preferences toward online shopping platforms in Malacca. The goal of this paper is to investigate the relationships between user interface, customer motivation, and sales promotional tools to c...

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Bibliographic Details
Main Author: Yong Zhi Ying
Format: Undergraduate Final Project Report
Language:English
Published: 2022
Online Access:http://discol.umk.edu.my/id/eprint/10647/1/Yong%20Zhi%20Ying.pdf
http://discol.umk.edu.my/id/eprint/10647/
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spelling my.umk.eprints.106472022-12-06T07:38:05Z http://discol.umk.edu.my/id/eprint/10647/ The relationships of user interface, customer motivation and sales promotional tools to customer preferences toward online shopping platforms in Malacca Yong Zhi Ying Online shopping has become popular in recent years. The purpose of this research is to look into customer preferences toward online shopping platforms in Malacca. The goal of this paper is to investigate the relationships between user interface, customer motivation, and sales promotional tools to customer preferences toward online shopping platforms in Malacca. The citizens of Malacca are the study's target population. Using a quantitative survey approach, this study was able to collect 384 completed online or offline questionnaires from Malacca residents. The respondents for this study were chosen using a simple random sampling method. According to the findings of the hypotheses testing, there are significant relationships between user interface, customer motivation, and sales promotional tools to customer preferences toward online shopping platforms. The sample is taken from a citizen in Malacca. which is not enough to generalize the findings. The future study is suggested to extend the area of the research to other region which different group of respondents. 2022-01-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/10647/1/Yong%20Zhi%20Ying.pdf Yong Zhi Ying (2022) The relationships of user interface, customer motivation and sales promotional tools to customer preferences toward online shopping platforms in Malacca. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Online shopping has become popular in recent years. The purpose of this research is to look into customer preferences toward online shopping platforms in Malacca. The goal of this paper is to investigate the relationships between user interface, customer motivation, and sales promotional tools to customer preferences toward online shopping platforms in Malacca. The citizens of Malacca are the study's target population. Using a quantitative survey approach, this study was able to collect 384 completed online or offline questionnaires from Malacca residents. The respondents for this study were chosen using a simple random sampling method. According to the findings of the hypotheses testing, there are significant relationships between user interface, customer motivation, and sales promotional tools to customer preferences toward online shopping platforms. The sample is taken from a citizen in Malacca. which is not enough to generalize the findings. The future study is suggested to extend the area of the research to other region which different group of respondents.
format Undergraduate Final Project Report
author Yong Zhi Ying
spellingShingle Yong Zhi Ying
The relationships of user interface, customer motivation and sales promotional tools to customer preferences toward online shopping platforms in Malacca
author_facet Yong Zhi Ying
author_sort Yong Zhi Ying
title The relationships of user interface, customer motivation and sales promotional tools to customer preferences toward online shopping platforms in Malacca
title_short The relationships of user interface, customer motivation and sales promotional tools to customer preferences toward online shopping platforms in Malacca
title_full The relationships of user interface, customer motivation and sales promotional tools to customer preferences toward online shopping platforms in Malacca
title_fullStr The relationships of user interface, customer motivation and sales promotional tools to customer preferences toward online shopping platforms in Malacca
title_full_unstemmed The relationships of user interface, customer motivation and sales promotional tools to customer preferences toward online shopping platforms in Malacca
title_sort relationships of user interface, customer motivation and sales promotional tools to customer preferences toward online shopping platforms in malacca
publishDate 2022
url http://discol.umk.edu.my/id/eprint/10647/1/Yong%20Zhi%20Ying.pdf
http://discol.umk.edu.my/id/eprint/10647/
_version_ 1763304271173910528
score 13.211869

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