Consumer intention in purchasing packaging product among the students at Universiti Malaysia Kelantan (UMK).

This study will examine the factor that influence the intention of consumers in purchasing packaging products among students at Universiti Malaysia Kelantan (UMK) at three campus which is at City campus, Bachok campus and Jeli campus. In this research, quantitative approach is used and the simple ra...

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Bibliographic Details
Main Author: Nik Mohd Shamim Nik Mohd Zainordin.
Format: MBA/DBA Final Project Report
Language:English
Published: 2017
Online Access:http://discol.umk.edu.my/id/eprint/10613/1/Nik%20Mohd%20Shamim%20Nik%20Mohd%20Zainordin.pdf
http://discol.umk.edu.my/id/eprint/10613/
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