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Consumer intention in purchasing packaging product among the students at Universiti Malaysia Kelantan (UMK).

This study will examine the factor that influence the intention of consumers in purchasing packaging products among students at Universiti Malaysia Kelantan (UMK) at three campus which is at City campus, Bachok campus and Jeli campus. In this research, quantitative approach is used and the simple ra...

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Main Author: Nik Mohd Shamim Nik Mohd Zainordin.
Format: MBA/DBA Final Project Report
Language:English
Published: 2017
Online Access:http://discol.umk.edu.my/id/eprint/10613/1/Nik%20Mohd%20Shamim%20Nik%20Mohd%20Zainordin.pdf
http://discol.umk.edu.my/id/eprint/10613/
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spelling my.umk.eprints.106132022-07-25T08:57:48Z http://discol.umk.edu.my/id/eprint/10613/ Consumer intention in purchasing packaging product among the students at Universiti Malaysia Kelantan (UMK). Nik Mohd Shamim Nik Mohd Zainordin. This study will examine the factor that influence the intention of consumers in purchasing packaging products among students at Universiti Malaysia Kelantan (UMK) at three campus which is at City campus, Bachok campus and Jeli campus. In this research, quantitative approach is used and the simple random sampling is used to choose the respondents of this research which is 367 students of Universiti Malaysia Kelantan (UMK) to collect the data about packaging products. After collect the data from the respondents, the researcher used descriptive analysis, reliability analysis, Pearson correlation analysis and exploratory factor analysis using SPSS to analysis the data. The findings indicated that the consumers‟ intention in purchasing packaging products is based on the design of the wrapper, packaging materials and printed information & color. 2017 MBA/DBA Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/10613/1/Nik%20Mohd%20Shamim%20Nik%20Mohd%20Zainordin.pdf Nik Mohd Shamim Nik Mohd Zainordin. (2017) Consumer intention in purchasing packaging product among the students at Universiti Malaysia Kelantan (UMK). Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This study will examine the factor that influence the intention of consumers in purchasing packaging products among students at Universiti Malaysia Kelantan (UMK) at three campus which is at City campus, Bachok campus and Jeli campus. In this research, quantitative approach is used and the simple random sampling is used to choose the respondents of this research which is 367 students of Universiti Malaysia Kelantan (UMK) to collect the data about packaging products. After collect the data from the respondents, the researcher used descriptive analysis, reliability analysis, Pearson correlation analysis and exploratory factor analysis using SPSS to analysis the data. The findings indicated that the consumers‟ intention in purchasing packaging products is based on the design of the wrapper, packaging materials and printed information & color.
format MBA/DBA Final Project Report
author Nik Mohd Shamim Nik Mohd Zainordin.
spellingShingle Nik Mohd Shamim Nik Mohd Zainordin.
Consumer intention in purchasing packaging product among the students at Universiti Malaysia Kelantan (UMK).
author_facet Nik Mohd Shamim Nik Mohd Zainordin.
author_sort Nik Mohd Shamim Nik Mohd Zainordin.
title Consumer intention in purchasing packaging product among the students at Universiti Malaysia Kelantan (UMK).
title_short Consumer intention in purchasing packaging product among the students at Universiti Malaysia Kelantan (UMK).
title_full Consumer intention in purchasing packaging product among the students at Universiti Malaysia Kelantan (UMK).
title_fullStr Consumer intention in purchasing packaging product among the students at Universiti Malaysia Kelantan (UMK).
title_full_unstemmed Consumer intention in purchasing packaging product among the students at Universiti Malaysia Kelantan (UMK).
title_sort consumer intention in purchasing packaging product among the students at universiti malaysia kelantan (umk).
publishDate 2017
url http://discol.umk.edu.my/id/eprint/10613/1/Nik%20Mohd%20Shamim%20Nik%20Mohd%20Zainordin.pdf
http://discol.umk.edu.my/id/eprint/10613/
_version_ 1763304266345218048
score 13.211869

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