Attitude And Subjective Norm Toward Facebook Purchase Intention
This study is aim to assess undergraduate attitudes and subjective norm toward purchase intention toward intention to purchase product sold on Facebook. This study is conducted through semi-structured interview and semi-administered questionnaire among Universiti undergraduates. All data were analy...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/23349/1/See%20Xin%20Hui%2824pgs%29.pdf http://ir.unimas.my/id/eprint/23349/4/See%20Xin%20Hui%28fulltext%29.pdf http://ir.unimas.my/id/eprint/23349/ |
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