Effects of consumer innovativeness, fashion innovativeness, and fashion involvement on online purchase intention: a study on fashion websites in Malaysia
Online shopping is gaining importance in this new era. Understanding consumers’ online purchase intention, both users and businesses, is an essential issue for e-commerce managers and academics. Only by comprehending factors that influence consumers’ purchase intention to buy fashion online will hel...
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| Main Author: | |
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| Format: | UMK Etheses |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://discol.umk.edu.my/id/eprint/10091/1/Mas%20Azira%20Binti%20Mohamed.pdf http://discol.umk.edu.my/id/eprint/10091/ |
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