Competitive intelligence for business: A study on facebook as a marketing strategy / Balqis Fatanah Md Musadek
During the early stage of business processes, the Competitive Intelligence (CI) (Sazrinee, et al., 2014) process of a particular competitor was acquired manually from trade journals and periodicals, which are both intensive resource and time consuming. However, in the current era, with the exponenti...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/9187/1/Balqis_Fatanah_Musadek.pdf http://studentsrepo.um.edu.my/9187/6/balqis.pdf http://studentsrepo.um.edu.my/9187/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!