Competitive intelligence for business: A study on facebook as a marketing strategy / Balqis Fatanah Md Musadek
During the early stage of business processes, the Competitive Intelligence (CI) (Sazrinee, et al., 2014) process of a particular competitor was acquired manually from trade journals and periodicals, which are both intensive resource and time consuming. However, in the current era, with the exponenti...
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| Format: | Thesis |
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2017
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| Online Access: | http://studentsrepo.um.edu.my/9187/1/Balqis_Fatanah_Musadek.pdf http://studentsrepo.um.edu.my/9187/6/balqis.pdf http://studentsrepo.um.edu.my/9187/ |
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