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The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli

This research investigates the importance of hotel attributes in examining Malaysian Muslim tourists' hotel choice. Based on the mean-end chain theory, it explores the relationship among nine constructs; hotel attributes, brand credibility, brand experience, brand attachment and post-consumptio...

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Main Author: Nadzirah , Rosli
Format: Thesis
Published: 2020
Subjects:
HD Industries. Land use. Labor
Online Access:http://studentsrepo.um.edu.my/14663/2/Nadzirah.pdf
http://studentsrepo.um.edu.my/14663/1/Nadzirah_Rosli.pdf
http://studentsrepo.um.edu.my/14663/
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spelling my.um.stud.146632023-07-25T22:56:56Z The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli Nadzirah , Rosli HD Industries. Land use. Labor This research investigates the importance of hotel attributes in examining Malaysian Muslim tourists' hotel choice. Based on the mean-end chain theory, it explores the relationship among nine constructs; hotel attributes, brand credibility, brand experience, brand attachment and post-consumption outcomes which consisted of satisfaction, revisit intention and word-of-mouth, as well as travel motivation and Islamic religiosity. A total of 474 valid and usable self-administered questionnaires were collected through purposive sampling technique. Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model and the research hypotheses. The result indicates that brand experience fully mediates the relationship between hotel attributes and brand attachment. Hotel attributes was found to influence brand credibility and brand experience. On the other hand, brand experience was found to influence brand attachment and brand credibility. Likewise, brand credibility was found to influence satisfaction and revisit intention. In addition, brand attachment was found to influence satisfaction, revisit intention, and word-of-mouth. The findings also found that travel motivation moderates the relationship between brand attachment and post-consumption outcomes (i.e. satisfaction, revisit intention and word-of-mouth). The result offers implications for hotelier and direction for future research. 2020-05 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/14663/2/Nadzirah.pdf application/pdf http://studentsrepo.um.edu.my/14663/1/Nadzirah_Rosli.pdf Nadzirah , Rosli (2020) The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli. PhD thesis, Universiti Malaya. http://studentsrepo.um.edu.my/14663/
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Student Repository
url_provider http://studentsrepo.um.edu.my/
topic HD Industries. Land use. Labor
spellingShingle HD Industries. Land use. Labor
Nadzirah , Rosli
The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli
description This research investigates the importance of hotel attributes in examining Malaysian Muslim tourists' hotel choice. Based on the mean-end chain theory, it explores the relationship among nine constructs; hotel attributes, brand credibility, brand experience, brand attachment and post-consumption outcomes which consisted of satisfaction, revisit intention and word-of-mouth, as well as travel motivation and Islamic religiosity. A total of 474 valid and usable self-administered questionnaires were collected through purposive sampling technique. Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model and the research hypotheses. The result indicates that brand experience fully mediates the relationship between hotel attributes and brand attachment. Hotel attributes was found to influence brand credibility and brand experience. On the other hand, brand experience was found to influence brand attachment and brand credibility. Likewise, brand credibility was found to influence satisfaction and revisit intention. In addition, brand attachment was found to influence satisfaction, revisit intention, and word-of-mouth. The findings also found that travel motivation moderates the relationship between brand attachment and post-consumption outcomes (i.e. satisfaction, revisit intention and word-of-mouth). The result offers implications for hotelier and direction for future research.
format Thesis
author Nadzirah , Rosli
author_facet Nadzirah , Rosli
author_sort Nadzirah , Rosli
title The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli
title_short The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli
title_full The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli
title_fullStr The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli
title_full_unstemmed The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli
title_sort role of brand credibility and brand experience in post-consumption outcomes of hotel choice among malaysian muslim consumers / nadzirah rosli
publishDate 2020
url http://studentsrepo.um.edu.my/14663/2/Nadzirah.pdf
http://studentsrepo.um.edu.my/14663/1/Nadzirah_Rosli.pdf
http://studentsrepo.um.edu.my/14663/
_version_ 1772811941256888320
score 13.211869

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