Promoting electronic customer-to-customer interaction: evidence from social commerce sites
Social commerce facilitates communication among customers worldwide and promotes electronic customer-to-customer interaction (eCCI). Considerable research has been undertaken on consumer behaviour, but the understanding of the factors that drive eCCI is limited, particularly in the social commerce c...
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| Main Authors: | , , |
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| Format: | Article |
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Taylor & Francis
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/47181/ https://doi.org/10.1080/02642069.2022.2113780 |
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