Corporate branding of academic institutions: Semiotic communication of logos and names
This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Routledge
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/46108/ |
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