Gestalt and semiotic analyses of brand communication on disability inclusion: the case of Malaysia and the US
The Sustainable Development Goals (SDGs) underscore the United Nations’ effort in advocating disability inclusion in education and the infrastructure of member countries. Brands can also play their role by promoting disability inclusion through their brand messages. Brand messages are powerful as t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
IIUM Press
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/105399/7/105399_Gestalt%20and%20semiotic%20analyses.pdf http://irep.iium.edu.my/105399/13/105399_Gestalt%20and%20semiotic%20analyses_SCOPUS.pdf http://irep.iium.edu.my/105399/ https://journals.iium.edu.my/intdiscourse/index.php/id/article/view/1848 |
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