Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis
This study analyzes the literature available on consumer luxury consumption and the marketing of luxury products during the COVID-19 pandemic. The Scopus database was utilized to search for research on luxury products during the pandemic. The study followed the SPAR-4-SLR procedure, with 59 articles...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Wiley
2024
|
| Subjects: | |
| Online Access: | http://eprints.um.edu.my/45505/ https://doi.org/10.1111/ijcs.13013 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!