Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis
This study analyzes the literature available on consumer luxury consumption and the marketing of luxury products during the COVID-19 pandemic. The Scopus database was utilized to search for research on luxury products during the pandemic. The study followed the SPAR-4-SLR procedure, with 59 articles...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Wiley
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/45505/ https://doi.org/10.1111/ijcs.13013 |
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