Consumer quality management for beverage food products: Analyzing consumer’ perceptions toward repurchase intention
Purpose: The research on consumerism has been dramatically rising in recent decades. However, in the food industry, little research has been empirically conducted in the beverage industry. This research empirically tests the consequences of consumer perceptions: perceived price (PPR), perceived qual...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald Publishing
2024
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/44839/ |
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