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Consumer quality management for beverage food products: Analyzing consumer’ perceptions toward repurchase intention

Purpose: The research on consumerism has been dramatically rising in recent decades. However, in the food industry, little research has been empirically conducted in the beverage industry. This research empirically tests the consequences of consumer perceptions: perceived price (PPR), perceived qual...

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Main Authors: Sharif, Shahbaz, Rehman, Shafique Ur, Ahmad, Zeshan, Albadry, Omaima Munawar, Zeeshan, Muhammad
Format: Article
Published: Emerald Publishing 2024
Subjects:
Business
Online Access:http://eprints.um.edu.my/44839/
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spelling my.um.eprints.448392024-06-26T07:59:42Z http://eprints.um.edu.my/44839/ Consumer quality management for beverage food products: Analyzing consumer’ perceptions toward repurchase intention Sharif, Shahbaz Rehman, Shafique Ur Ahmad, Zeshan Albadry, Omaima Munawar Zeeshan, Muhammad Business Purpose: The research on consumerism has been dramatically rising in recent decades. However, in the food industry, little research has been empirically conducted in the beverage industry. This research empirically tests the consequences of consumer perceptions: perceived price (PPR), perceived quality (PQ), perceived packaging (PPG) and perceived taste (PT) on repurchase intention (RI) particularly; it unveils the consumer attributes, e.g. gender, age and ethnicity between consumer perceptions and RI of the consumers. Design/methodology/approach: The data were collected from 403 consumers of the beverage industry (e.g. Nestle, Mitchell's Fruit Farms, Murree Brewery and OMORE) in Pakistan. The researchers used online survey questionnaires followed by a cross-sectional approach because data collection physically was not possible due to COVID-19. Findings: Data were analyzed by Smart partial least square structural equation modeling (PLS-SEM) 3.3.3, and the results supported the significant influence of consumer perceptions separately, e.g. PPR, PQ, PPG and PT on RI. Additionally, gender, age and ethnicity were found to have a moderating role between consumer perceptions and RI, so, the truth of having consumer attributes has been revealed. Practical implications: The managers of beverage industries should provide ethical and operational strategies to tackle consumer's problems based on cultural norms. Furthermore, they should make sensible measures for the quality branding of the beverage products. In this way, the consumers will have a better experience of quality, price, taste and packaging, in turn, to RI. Originality/value: This research targeted the beverage industry that needs facts and figures based on consumer attributes, e.g. age, gender and ethnicity. This research also disclosed the behaviors of consumers according to their gender, age and area of residence. © 2023, Emerald Publishing Limited. Emerald Publishing 2024 Article PeerReviewed Sharif, Shahbaz and Rehman, Shafique Ur and Ahmad, Zeshan and Albadry, Omaima Munawar and Zeeshan, Muhammad (2024) Consumer quality management for beverage food products: Analyzing consumer’ perceptions toward repurchase intention. TQM Journal, 36 (2). 431 – 459. ISSN 1754-2731, DOI https://doi.org/10.1108/TQM-01-2022-0012 <https://doi.org/10.1108/TQM-01-2022-0012>. 10.1108/TQM-01-2022-0012
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic Business
spellingShingle Business
Sharif, Shahbaz
Rehman, Shafique Ur
Ahmad, Zeshan
Albadry, Omaima Munawar
Zeeshan, Muhammad
Consumer quality management for beverage food products: Analyzing consumer’ perceptions toward repurchase intention
description Purpose: The research on consumerism has been dramatically rising in recent decades. However, in the food industry, little research has been empirically conducted in the beverage industry. This research empirically tests the consequences of consumer perceptions: perceived price (PPR), perceived quality (PQ), perceived packaging (PPG) and perceived taste (PT) on repurchase intention (RI) particularly; it unveils the consumer attributes, e.g. gender, age and ethnicity between consumer perceptions and RI of the consumers. Design/methodology/approach: The data were collected from 403 consumers of the beverage industry (e.g. Nestle, Mitchell's Fruit Farms, Murree Brewery and OMORE) in Pakistan. The researchers used online survey questionnaires followed by a cross-sectional approach because data collection physically was not possible due to COVID-19. Findings: Data were analyzed by Smart partial least square structural equation modeling (PLS-SEM) 3.3.3, and the results supported the significant influence of consumer perceptions separately, e.g. PPR, PQ, PPG and PT on RI. Additionally, gender, age and ethnicity were found to have a moderating role between consumer perceptions and RI, so, the truth of having consumer attributes has been revealed. Practical implications: The managers of beverage industries should provide ethical and operational strategies to tackle consumer's problems based on cultural norms. Furthermore, they should make sensible measures for the quality branding of the beverage products. In this way, the consumers will have a better experience of quality, price, taste and packaging, in turn, to RI. Originality/value: This research targeted the beverage industry that needs facts and figures based on consumer attributes, e.g. age, gender and ethnicity. This research also disclosed the behaviors of consumers according to their gender, age and area of residence. © 2023, Emerald Publishing Limited.
format Article
author Sharif, Shahbaz
Rehman, Shafique Ur
Ahmad, Zeshan
Albadry, Omaima Munawar
Zeeshan, Muhammad
author_facet Sharif, Shahbaz
Rehman, Shafique Ur
Ahmad, Zeshan
Albadry, Omaima Munawar
Zeeshan, Muhammad
author_sort Sharif, Shahbaz
title Consumer quality management for beverage food products: Analyzing consumer’ perceptions toward repurchase intention
title_short Consumer quality management for beverage food products: Analyzing consumer’ perceptions toward repurchase intention
title_full Consumer quality management for beverage food products: Analyzing consumer’ perceptions toward repurchase intention
title_fullStr Consumer quality management for beverage food products: Analyzing consumer’ perceptions toward repurchase intention
title_full_unstemmed Consumer quality management for beverage food products: Analyzing consumer’ perceptions toward repurchase intention
title_sort consumer quality management for beverage food products: analyzing consumer’ perceptions toward repurchase intention
publisher Emerald Publishing
publishDate 2024
url http://eprints.um.edu.my/44839/
_version_ 1805881175624908800
score 13.211869

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