Religiosity as a mediator in the relationship between perceived behavioural control and intention in patronising halal food premises
Food with a halal logo should turn out as an advantage to premises that have proactively adapted to halal business ideas. As Islam teaches its followers on what food is good (halal) and bad (haram) for consumption, the attachment of Islamic decency and goodness to foodservice is expected to spur foo...
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my.um.eprints.438822023-12-04T07:10:13Z http://eprints.um.edu.my/43882/ Religiosity as a mediator in the relationship between perceived behavioural control and intention in patronising halal food premises Pauzi, N. Razali, A. Syed Jaafar, Syed Mohd Jeffri Jamaludin, M.H. Mohd Razif, Nor Fahimah Man, S. H Social Sciences (General) Business Food with a halal logo should turn out as an advantage to premises that have proactively adapted to halal business ideas. As Islam teaches its followers on what food is good (halal) and bad (haram) for consumption, the attachment of Islamic decency and goodness to foodservice is expected to spur food premise Halal patronage. The objective of this paper was to investigate the role of religiosity as a mediator in the relationship between perceived behavioural control and intention on patronising at food premise with halal logo. Survey data were collected from supermarket shoppers in all four states in Malaysia such as Selangor, Johor, Kelantan and Pulau Pinang and analysed using partial least-squares structural equations modelling (PLS-SEM) technique. The key findings were religiosity as an important part in an indirect positive relationship between perceived behavioural control and intention on patronising at food premise with halal logo, thus giving support to the mediating effect of religiosity. An explanation for this mediating effect was probably due to the high degree of dependency on religiosity among Muslim consumers. © 2022 The Authors. Published by Rynnye Lyan Resources. Rynnye Lyan Resources 2022 Article PeerReviewed Pauzi, N. and Razali, A. and Syed Jaafar, Syed Mohd Jeffri and Jamaludin, M.H. and Mohd Razif, Nor Fahimah and Man, S. (2022) Religiosity as a mediator in the relationship between perceived behavioural control and intention in patronising halal food premises. Food Research, 6 (5). 300 -309. ISSN 25502166, DOI https://doi.org/10.26656/fr.2017.6(5).631 <https://doi.org/10.26656/fr.2017.6(5).631>. 10.26656/fr.2017.6(5).631 |
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H Social Sciences (General) Business Pauzi, N. Razali, A. Syed Jaafar, Syed Mohd Jeffri Jamaludin, M.H. Mohd Razif, Nor Fahimah Man, S. Religiosity as a mediator in the relationship between perceived behavioural control and intention in patronising halal food premises |
| description |
Food with a halal logo should turn out as an advantage to premises that have proactively adapted to halal business ideas. As Islam teaches its followers on what food is good (halal) and bad (haram) for consumption, the attachment of Islamic decency and goodness to foodservice is expected to spur food premise Halal patronage. The objective of this paper was to investigate the role of religiosity as a mediator in the relationship between perceived behavioural control and intention on patronising at food premise with halal logo. Survey data were collected from supermarket shoppers in all four states in Malaysia such as Selangor, Johor, Kelantan and Pulau Pinang and analysed using partial least-squares structural equations modelling (PLS-SEM) technique. The key findings were religiosity as an important part in an indirect positive relationship between perceived behavioural control and intention on patronising at food premise with halal logo, thus giving support to the mediating effect of religiosity. An explanation for this mediating effect was probably due to the high degree of dependency on religiosity among Muslim consumers. © 2022 The Authors. Published by Rynnye Lyan Resources. |
| format |
Article |
| author |
Pauzi, N. Razali, A. Syed Jaafar, Syed Mohd Jeffri Jamaludin, M.H. Mohd Razif, Nor Fahimah Man, S. |
| author_facet |
Pauzi, N. Razali, A. Syed Jaafar, Syed Mohd Jeffri Jamaludin, M.H. Mohd Razif, Nor Fahimah Man, S. |
| author_sort |
Pauzi, N. |
| title |
Religiosity as a mediator in the relationship between perceived behavioural control and intention in patronising halal food premises |
| title_short |
Religiosity as a mediator in the relationship between perceived behavioural control and intention in patronising halal food premises |
| title_full |
Religiosity as a mediator in the relationship between perceived behavioural control and intention in patronising halal food premises |
| title_fullStr |
Religiosity as a mediator in the relationship between perceived behavioural control and intention in patronising halal food premises |
| title_full_unstemmed |
Religiosity as a mediator in the relationship between perceived behavioural control and intention in patronising halal food premises |
| title_sort |
religiosity as a mediator in the relationship between perceived behavioural control and intention in patronising halal food premises |
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Rynnye Lyan Resources |
| publishDate |
2022 |
| url |
http://eprints.um.edu.my/43882/ |
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1784586078443798528 |
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13.211869 |