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Green product preferences considering cultural influences: A comparison study between Malaysia and Indonesia

Purpose There is an increasing awareness among manufacturers to make production more sustainable in Southeast Asian countries such as Malaysia and Indonesia. Manufacturers are now urged to not only focus on the business profit but also concern on environment protection by producing green products. H...

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Main Authors:	Ghazali, Ihwan, Abdul-Rashid, Salwa Hanim, Md Dawal, Siti Zawiah, Aoyama, Hideki, Sakundarini, Novita, Ho, Fu Haw, Herawan, Safarudin Gazali
Format:	Article
Published:	Emerald Group Publishing Ltd 2021
Subjects:	TD Environmental technology. Sanitary engineering
Online Access:	http://eprints.um.edu.my/34939/
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spelling	my.um.eprints.349392022-05-27T06:56:52Z http://eprints.um.edu.my/34939/ Green product preferences considering cultural influences: A comparison study between Malaysia and Indonesia Ghazali, Ihwan Abdul-Rashid, Salwa Hanim Md Dawal, Siti Zawiah Aoyama, Hideki Sakundarini, Novita Ho, Fu Haw Herawan, Safarudin Gazali TD Environmental technology. Sanitary engineering Purpose There is an increasing awareness among manufacturers to make production more sustainable in Southeast Asian countries such as Malaysia and Indonesia. Manufacturers are now urged to not only focus on the business profit but also concern on environment protection by producing green products. However, issues may arise regarding the preferences of customers on green products, which will vary due to the influence of cultural values. This will give an impact on the marketing of green products. The aim of this study is to identify the influence of cultural values on the green products design in Malaysia and Indonesia. Design/methodology/approach A pretest on the survey instruments was performed to ensure the reliability and validity of the questionnaire. The collected data were statistically analyzed based on the satisfaction level, confirmatory factor analysis and structural equation modeling. Findings The results showed that customer preferences in Malaysia were mostly influenced by uncertainty avoidance, long-term orientation and power distance, excluding collectivism and masculinity. In Indonesia, the dimension of uncertainty avoidance and long-term orientation had significant influence, whereas power distance, masculinity and collectivism dimension had no influence. Eco-label was identified as the most important factor for green products in Malaysia and having product services characteristics factor for product lifetime extension in Indonesia. Practical implications For practices, the cultural values and preferred characteristics identified in this study provide valuable information to policymakers and businesses on what draws customers toward green products in Malaysia and Indonesia. This finding can be used as supported data for the policymakers in order to achieve sustainable development goal (SDGs) in Malaysia and Indonesia. Originality/value The findings of this study provide valuable information for designers to design products with green characteristics that cater to the consumer market in Malaysia and Indonesia, as well as other countries which may have similar cultural traits. Emerald Group Publishing Ltd 2021-07-20 Article PeerReviewed Ghazali, Ihwan and Abdul-Rashid, Salwa Hanim and Md Dawal, Siti Zawiah and Aoyama, Hideki and Sakundarini, Novita and Ho, Fu Haw and Herawan, Safarudin Gazali (2021) Green product preferences considering cultural influences: A comparison study between Malaysia and Indonesia. Management of Environmental Quality, 32 (5, SI). pp. 1040-1063. ISSN 1477-7835, DOI https://doi.org/10.1108/MEQ-11-2020-0245 <https://doi.org/10.1108/MEQ-11-2020-0245>. 10.1108/MEQ-11-2020-0245
institution	Universiti Malaya
building	UM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaya
content_source	UM Research Repository
url_provider	http://eprints.um.edu.my/
topic	TD Environmental technology. Sanitary engineering
spellingShingle	TD Environmental technology. Sanitary engineering Ghazali, Ihwan Abdul-Rashid, Salwa Hanim Md Dawal, Siti Zawiah Aoyama, Hideki Sakundarini, Novita Ho, Fu Haw Herawan, Safarudin Gazali Green product preferences considering cultural influences: A comparison study between Malaysia and Indonesia
description	Purpose There is an increasing awareness among manufacturers to make production more sustainable in Southeast Asian countries such as Malaysia and Indonesia. Manufacturers are now urged to not only focus on the business profit but also concern on environment protection by producing green products. However, issues may arise regarding the preferences of customers on green products, which will vary due to the influence of cultural values. This will give an impact on the marketing of green products. The aim of this study is to identify the influence of cultural values on the green products design in Malaysia and Indonesia. Design/methodology/approach A pretest on the survey instruments was performed to ensure the reliability and validity of the questionnaire. The collected data were statistically analyzed based on the satisfaction level, confirmatory factor analysis and structural equation modeling. Findings The results showed that customer preferences in Malaysia were mostly influenced by uncertainty avoidance, long-term orientation and power distance, excluding collectivism and masculinity. In Indonesia, the dimension of uncertainty avoidance and long-term orientation had significant influence, whereas power distance, masculinity and collectivism dimension had no influence. Eco-label was identified as the most important factor for green products in Malaysia and having product services characteristics factor for product lifetime extension in Indonesia. Practical implications For practices, the cultural values and preferred characteristics identified in this study provide valuable information to policymakers and businesses on what draws customers toward green products in Malaysia and Indonesia. This finding can be used as supported data for the policymakers in order to achieve sustainable development goal (SDGs) in Malaysia and Indonesia. Originality/value The findings of this study provide valuable information for designers to design products with green characteristics that cater to the consumer market in Malaysia and Indonesia, as well as other countries which may have similar cultural traits.
format	Article
author	Ghazali, Ihwan Abdul-Rashid, Salwa Hanim Md Dawal, Siti Zawiah Aoyama, Hideki Sakundarini, Novita Ho, Fu Haw Herawan, Safarudin Gazali
author_facet	Ghazali, Ihwan Abdul-Rashid, Salwa Hanim Md Dawal, Siti Zawiah Aoyama, Hideki Sakundarini, Novita Ho, Fu Haw Herawan, Safarudin Gazali
author_sort	Ghazali, Ihwan
title	Green product preferences considering cultural influences: A comparison study between Malaysia and Indonesia
title_short	Green product preferences considering cultural influences: A comparison study between Malaysia and Indonesia
title_full	Green product preferences considering cultural influences: A comparison study between Malaysia and Indonesia
title_fullStr	Green product preferences considering cultural influences: A comparison study between Malaysia and Indonesia
title_full_unstemmed	Green product preferences considering cultural influences: A comparison study between Malaysia and Indonesia
title_sort	green product preferences considering cultural influences: a comparison study between malaysia and indonesia
publisher	Emerald Group Publishing Ltd
publishDate	2021
url	http://eprints.um.edu.my/34939/
_version_	1735409637237194752
score	13.211869

Green product preferences considering cultural influences: A comparison study between Malaysia and Indonesia

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