The effect of User's Informational‐Based Readiness on innovation acceptance
Purpose - The purpose of this paper is to attempt to introduce a new approach to User's Informational-Based Readiness (UIBR) for investigating the acceptance of marketing innovations such as Internet Banking (IB) services. Design/methodology/approach - The UIBR construct involves four dimension...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald
2009
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/25082/ https://doi.org/10.1108/02652320910928236 |
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