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The effect of User's Informational‐Based Readiness on innovation acceptance

Purpose - The purpose of this paper is to attempt to introduce a new approach to User's Informational-Based Readiness (UIBR) for investigating the acceptance of marketing innovations such as Internet Banking (IB) services. Design/methodology/approach - The UIBR construct involves four dimension...

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Main Authors: Zolait, Ali Hussein Saleh, Mattila, Minna, Sulaiman, Ainin
Format: Article
Published: Emerald 2009
Subjects:
HG Finance
Banking
T Technology (General)
Online Access:http://eprints.um.edu.my/25082/
https://doi.org/10.1108/02652320910928236
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spelling my.um.eprints.250822020-07-13T07:19:08Z http://eprints.um.edu.my/25082/ The effect of User's Informational‐Based Readiness on innovation acceptance Zolait, Ali Hussein Saleh Mattila, Minna Sulaiman, Ainin HG Finance Banking T Technology (General) Purpose - The purpose of this paper is to attempt to introduce a new approach to User's Informational-Based Readiness (UIBR) for investigating the acceptance of marketing innovations such as Internet Banking (IB) services. Design/methodology/approach - The UIBR construct involves four dimensions that it is proposed influence the potential adopters' intention to adopt IB. The study employed the quantitative method where convenience sampling and self-administrated survey questionnaires were sent to 1,000 bank account holders in Yemen. Findings - The findings reveal that both intention and attitude are positively related to all variables of interest and are significantly related to all investigated variables. Furthermore, the multiple regression findings moderately supported that all alternative hypotheses of interest and their sub-hypotheses are accepted, regarding both the individual's intention and attitude towards the adoption of IB. Research limitations/implications - This study does not examine the formal relationship between Intention and Attitude and the sample size could have been larger. Practical implications - The results strengthen the study's argument that the four UIBR dimensions significantly affect a person's intention and attitude towards IB-use. Originality/value - Previous studies that sought innovation adoption did not give much concern to the UIBR. This study makes a valuable contribution in the field of marketing by implementing the four UIBR components in the management area as a tool to evaluate the performance and marketing strategy of firms, and also to evaluate to what extent consumers are ready to accept the products or the services introduced. © Emerald Group Publishing Limited. Emerald 2009 Article PeerReviewed Zolait, Ali Hussein Saleh and Mattila, Minna and Sulaiman, Ainin (2009) The effect of User's Informational‐Based Readiness on innovation acceptance. International Journal of Bank Marketing, 27 (1). pp. 76-100. ISSN 0265-2323 https://doi.org/10.1108/02652320910928236 doi:10.1108/02652320910928236
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic HG Finance
Banking
T Technology (General)
spellingShingle HG Finance
Banking
T Technology (General)
Zolait, Ali Hussein Saleh
Mattila, Minna
Sulaiman, Ainin
The effect of User's Informational‐Based Readiness on innovation acceptance
description Purpose - The purpose of this paper is to attempt to introduce a new approach to User's Informational-Based Readiness (UIBR) for investigating the acceptance of marketing innovations such as Internet Banking (IB) services. Design/methodology/approach - The UIBR construct involves four dimensions that it is proposed influence the potential adopters' intention to adopt IB. The study employed the quantitative method where convenience sampling and self-administrated survey questionnaires were sent to 1,000 bank account holders in Yemen. Findings - The findings reveal that both intention and attitude are positively related to all variables of interest and are significantly related to all investigated variables. Furthermore, the multiple regression findings moderately supported that all alternative hypotheses of interest and their sub-hypotheses are accepted, regarding both the individual's intention and attitude towards the adoption of IB. Research limitations/implications - This study does not examine the formal relationship between Intention and Attitude and the sample size could have been larger. Practical implications - The results strengthen the study's argument that the four UIBR dimensions significantly affect a person's intention and attitude towards IB-use. Originality/value - Previous studies that sought innovation adoption did not give much concern to the UIBR. This study makes a valuable contribution in the field of marketing by implementing the four UIBR components in the management area as a tool to evaluate the performance and marketing strategy of firms, and also to evaluate to what extent consumers are ready to accept the products or the services introduced. © Emerald Group Publishing Limited.
format Article
author Zolait, Ali Hussein Saleh
Mattila, Minna
Sulaiman, Ainin
author_facet Zolait, Ali Hussein Saleh
Mattila, Minna
Sulaiman, Ainin
author_sort Zolait, Ali Hussein Saleh
title The effect of User's Informational‐Based Readiness on innovation acceptance
title_short The effect of User's Informational‐Based Readiness on innovation acceptance
title_full The effect of User's Informational‐Based Readiness on innovation acceptance
title_fullStr The effect of User's Informational‐Based Readiness on innovation acceptance
title_full_unstemmed The effect of User's Informational‐Based Readiness on innovation acceptance
title_sort effect of user's informational‐based readiness on innovation acceptance
publisher Emerald
publishDate 2009
url http://eprints.um.edu.my/25082/
https://doi.org/10.1108/02652320910928236
_version_ 1680856997582340096
score 13.211869

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