The importance of actual use in defining and measuring innovative behaviour: Comparison of e-book reader users and non-users
This study introduces the concept of personal innovative behaviour and demonstrates its validity in the context of e-book reader adoption and use. Personal innovative behaviour, unlike measures of consumer innovativeness, amalgamates decisions about product adoption with reports of the product’s act...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
SAGE Publications
2017
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/22839/ https://doi.org/10.1177/0961000616640030 |
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