Cover Image

The importance of actual use in defining and measuring innovative behaviour: Comparison of e-book reader users and non-users

This study introduces the concept of personal innovative behaviour and demonstrates its validity in the context of e-book reader adoption and use. Personal innovative behaviour, unlike measures of consumer innovativeness, amalgamates decisions about product adoption with reports of the product’s act...

Full description

Saved in:
Bibliographic Details
Main Authors: Waheed, Mehwish, Klobas, Jane E., Kaur, Kiran
Format: Article
Published: SAGE Publications 2017
Subjects:
Z Bibliography. Library Science. Information Resources
Online Access:http://eprints.um.edu.my/22839/
https://doi.org/10.1177/0961000616640030
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.um.eprints.22839
record_format eprints
spelling my.um.eprints.228392019-10-24T04:57:24Z http://eprints.um.edu.my/22839/ The importance of actual use in defining and measuring innovative behaviour: Comparison of e-book reader users and non-users Waheed, Mehwish Klobas, Jane E. Kaur, Kiran Z Bibliography. Library Science. Information Resources This study introduces the concept of personal innovative behaviour and demonstrates its validity in the context of e-book reader adoption and use. Personal innovative behaviour, unlike measures of consumer innovativeness, amalgamates decisions about product adoption with reports of the product’s actual use. Quantitative methodology was used, and probability proportional stratified sampling technique was used to obtain the proportionate sample. Items to measure personal innovative behaviour for e-book readers were included in a questionnaire distributed to students at a Malaysian university. Of the 386 participants, 79% used the e-book reader, half of them for academic purposes. Confirmatory factor analysis using Amos tested the concept of personal innovative behaviour for both users and non-users. The results indicated that the underlying dimensions, (intended Adoption Behaviour and actual Use Behaviour), could be measured and combined in a structural model only for users, i.e. innovators. Good model fit confirmed the validity and reliability of the framework. The redefined construct and scale validation will be helpful to researchers to measure the individual personal behaviour in terms of their final decision to adopt and actual usage of the novel product. The personal innovative behaviour scale presented here can be used by researchers and practitioners to measure adoption and use of personal information products and devices. The two dimensional conceptualization of personal innovative behaviour (intended Adoption Behaviour and actual Use Behaviour) reconciles similarities and differences between the decision and action variables in innovation diffusion theory and the technology acceptance model. SAGE Publications 2017 Article PeerReviewed Waheed, Mehwish and Klobas, Jane E. and Kaur, Kiran (2017) The importance of actual use in defining and measuring innovative behaviour: Comparison of e-book reader users and non-users. Journal of Librarianship and Information Science, 49 (4). pp. 368-379. ISSN 0961-0006 https://doi.org/10.1177/0961000616640030 doi:10.1177/0961000616640030
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic Z Bibliography. Library Science. Information Resources
spellingShingle Z Bibliography. Library Science. Information Resources
Waheed, Mehwish
Klobas, Jane E.
Kaur, Kiran
The importance of actual use in defining and measuring innovative behaviour: Comparison of e-book reader users and non-users
description This study introduces the concept of personal innovative behaviour and demonstrates its validity in the context of e-book reader adoption and use. Personal innovative behaviour, unlike measures of consumer innovativeness, amalgamates decisions about product adoption with reports of the product’s actual use. Quantitative methodology was used, and probability proportional stratified sampling technique was used to obtain the proportionate sample. Items to measure personal innovative behaviour for e-book readers were included in a questionnaire distributed to students at a Malaysian university. Of the 386 participants, 79% used the e-book reader, half of them for academic purposes. Confirmatory factor analysis using Amos tested the concept of personal innovative behaviour for both users and non-users. The results indicated that the underlying dimensions, (intended Adoption Behaviour and actual Use Behaviour), could be measured and combined in a structural model only for users, i.e. innovators. Good model fit confirmed the validity and reliability of the framework. The redefined construct and scale validation will be helpful to researchers to measure the individual personal behaviour in terms of their final decision to adopt and actual usage of the novel product. The personal innovative behaviour scale presented here can be used by researchers and practitioners to measure adoption and use of personal information products and devices. The two dimensional conceptualization of personal innovative behaviour (intended Adoption Behaviour and actual Use Behaviour) reconciles similarities and differences between the decision and action variables in innovation diffusion theory and the technology acceptance model.
format Article
author Waheed, Mehwish
Klobas, Jane E.
Kaur, Kiran
author_facet Waheed, Mehwish
Klobas, Jane E.
Kaur, Kiran
author_sort Waheed, Mehwish
title The importance of actual use in defining and measuring innovative behaviour: Comparison of e-book reader users and non-users
title_short The importance of actual use in defining and measuring innovative behaviour: Comparison of e-book reader users and non-users
title_full The importance of actual use in defining and measuring innovative behaviour: Comparison of e-book reader users and non-users
title_fullStr The importance of actual use in defining and measuring innovative behaviour: Comparison of e-book reader users and non-users
title_full_unstemmed The importance of actual use in defining and measuring innovative behaviour: Comparison of e-book reader users and non-users
title_sort importance of actual use in defining and measuring innovative behaviour: comparison of e-book reader users and non-users
publisher SAGE Publications
publishDate 2017
url http://eprints.um.edu.my/22839/
https://doi.org/10.1177/0961000616640030
_version_ 1648736227000582144
score 13.211869

Similar Items