Staff View: Cultural influences on choosing green products: An empirical study in Malaysia

Cultural influences on choosing green products: An empirical study in Malaysia

Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. H...

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Main Authors:	Ihwan, G., Salwa Hanim, A.R., Siti Zawiah, M.D., Hideki, A., Alva Edy, T., Novita, S.
Format:	Article
Language:	English
Published:	Impact Factor 2017
Subjects:	TA Engineering (General). Civil engineering (General)
Online Access:	http://eprints.um.edu.my/17094/1/Cultural_Influences_on_Choosing_Green_Products.pdf http://eprints.um.edu.my/17094/ http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719/earlyview
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id	my.um.eprints.17094
record_format	eprints
spelling	my.um.eprints.170942017-03-16T00:46:39Z http://eprints.um.edu.my/17094/ Cultural influences on choosing green products: An empirical study in Malaysia Ihwan, G. Salwa Hanim, A.R. Siti Zawiah, M.D. Hideki, A. Alva Edy, T. Novita, S. TA Engineering (General). Civil engineering (General) Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development. Impact Factor 2017 Article PeerReviewed application/pdf en http://eprints.um.edu.my/17094/1/Cultural_Influences_on_Choosing_Green_Products.pdf Ihwan, G. and Salwa Hanim, A.R. and Siti Zawiah, M.D. and Hideki, A. and Alva Edy, T. and Novita, S. (2017) Cultural influences on choosing green products: An empirical study in Malaysia. Sustainable Development. p. 1. http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719/earlyview
institution	Universiti Malaya
building	UM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaya
content_source	UM Research Repository
url_provider	http://eprints.um.edu.my/
language	English
topic	TA Engineering (General). Civil engineering (General)
spellingShingle	TA Engineering (General). Civil engineering (General) Ihwan, G. Salwa Hanim, A.R. Siti Zawiah, M.D. Hideki, A. Alva Edy, T. Novita, S. Cultural influences on choosing green products: An empirical study in Malaysia
description	Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development.
format	Article
author	Ihwan, G. Salwa Hanim, A.R. Siti Zawiah, M.D. Hideki, A. Alva Edy, T. Novita, S.
author_facet	Ihwan, G. Salwa Hanim, A.R. Siti Zawiah, M.D. Hideki, A. Alva Edy, T. Novita, S.
author_sort	Ihwan, G.
title	Cultural influences on choosing green products: An empirical study in Malaysia
title_short	Cultural influences on choosing green products: An empirical study in Malaysia
title_full	Cultural influences on choosing green products: An empirical study in Malaysia
title_fullStr	Cultural influences on choosing green products: An empirical study in Malaysia
title_full_unstemmed	Cultural influences on choosing green products: An empirical study in Malaysia
title_sort	cultural influences on choosing green products: an empirical study in malaysia
publisher	Impact Factor
publishDate	2017
url	http://eprints.um.edu.my/17094/1/Cultural_Influences_on_Choosing_Green_Products.pdf http://eprints.um.edu.my/17094/ http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719/earlyview
_version_	1643690387624165376
score	13.211869

Cultural influences on choosing green products: An empirical study in Malaysia

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