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Exploring the potential of electronic magazine among internet users

This preliminary study explores the potential of online magazine or electronic magazine (e-magazine) in the context of Malaysia. Although many well-known large print-publishers now have their own version of electronic magazines, it is found that most of these publishers are foreign-based, while loc...

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Bibliographic Details
Main Authors: Kamarulzaman, Y., Madun, A., Che Azmi, A.A.
Format: Article
Published: Academic Journals 2010
Subjects:
HF Commerce
Online Access:http://eprints.um.edu.my/12283/
http://www.academicjournals.org/article/article1380713649_Kamarulzaman%20et%20al.pdf
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spelling my.um.eprints.122832015-01-20T02:00:11Z http://eprints.um.edu.my/12283/ Exploring the potential of electronic magazine among internet users Kamarulzaman, Y. Madun, A. Che Azmi, A.A. HF Commerce This preliminary study explores the potential of online magazine or electronic magazine (e-magazine) in the context of Malaysia. Although many well-known large print-publishers now have their own version of electronic magazines, it is found that most of these publishers are foreign-based, while local-based electronic magazines are virtually none existed. Based on a survey among internet users in Malaysia, the study finds that there is a potential market for electronic magazine. Due to the supporting infrastructure for online transactions which is still at infancy stage in this country, it is recommended that local publishers should embark e-magazine project as a supplementary to the print version not as a stand-alone product. Academic Journals 2010-05 Article PeerReviewed Kamarulzaman, Y. and Madun, A. and Che Azmi, A.A. (2010) Exploring the potential of electronic magazine among internet users. African Journal of Business Management, 4 (5). pp. 644-650. ISSN 1993-8233 http://www.academicjournals.org/article/article1380713649_Kamarulzaman%20et%20al.pdf
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic HF Commerce
spellingShingle HF Commerce
Kamarulzaman, Y.
Madun, A.
Che Azmi, A.A.
Exploring the potential of electronic magazine among internet users
description This preliminary study explores the potential of online magazine or electronic magazine (e-magazine) in the context of Malaysia. Although many well-known large print-publishers now have their own version of electronic magazines, it is found that most of these publishers are foreign-based, while local-based electronic magazines are virtually none existed. Based on a survey among internet users in Malaysia, the study finds that there is a potential market for electronic magazine. Due to the supporting infrastructure for online transactions which is still at infancy stage in this country, it is recommended that local publishers should embark e-magazine project as a supplementary to the print version not as a stand-alone product.
format Article
author Kamarulzaman, Y.
Madun, A.
Che Azmi, A.A.
author_facet Kamarulzaman, Y.
Madun, A.
Che Azmi, A.A.
author_sort Kamarulzaman, Y.
title Exploring the potential of electronic magazine among internet users
title_short Exploring the potential of electronic magazine among internet users
title_full Exploring the potential of electronic magazine among internet users
title_fullStr Exploring the potential of electronic magazine among internet users
title_full_unstemmed Exploring the potential of electronic magazine among internet users
title_sort exploring the potential of electronic magazine among internet users
publisher Academic Journals
publishDate 2010
url http://eprints.um.edu.my/12283/
http://www.academicjournals.org/article/article1380713649_Kamarulzaman%20et%20al.pdf
_version_ 1643689265719148544
score 13.211869

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