Exploring the potential of electronic magazine among internet users
This preliminary study explores the potential of online magazine or electronic magazine (e-magazine) in the context of Malaysia. Although many well-known large print-publishers now have their own version of electronic magazines, it is found that most of these publishers are foreign-based, while loc...
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| Main Authors: | , , |
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| Format: | Article |
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Academic Journals
2010
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| Online Access: | http://eprints.um.edu.my/12283/ http://www.academicjournals.org/article/article1380713649_Kamarulzaman%20et%20al.pdf |
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| Summary: | This preliminary study explores the potential of online magazine or electronic magazine (e-magazine) in the context of Malaysia. Although many well-known large print-publishers now have their own version of electronic magazines, it is found that most of these publishers are foreign-based, while local-based electronic magazines are virtually none existed. Based on a survey among internet users in Malaysia, the study finds that there is a potential market for electronic magazine. Due to the supporting infrastructure for online transactions which is still at infancy stage in this country, it is recommended that local publishers should embark e-magazine project as a supplementary to the print version not as a stand-alone product. |
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