The effectiveness of content creators in spreading awareness / Yusha Irdina Shareeman … [et al.]
As content creators increasingly shape user behaviour and online discourse, particularly with the explosive growth of platforms like TikTok, understanding their capacity to inspire positive behaviours and attitudes is crucial. This study is to measure the level of effectiveness and acceptance of con...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Communication & Media Studies
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99857/1/99857.pdf https://ir.uitm.edu.my/id/eprint/99857/ https://myjms.mohe.gov.my/index.php/ejoms |
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