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The effectiveness of content creators in spreading awareness / Yusha Irdina Shareeman … [et al.]

As content creators increasingly shape user behaviour and online discourse, particularly with the explosive growth of platforms like TikTok, understanding their capacity to inspire positive behaviours and attitudes is crucial. This study is to measure the level of effectiveness and acceptance of con...

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Main Authors: Shareeman, Yusha Irdina, Ahmad Badri, Ahmad Alif, Maarif, Maarif, Din, Muhammad Hassan, Izham, Nur Izzuddin, Meor Harun, Wan Arifah, Ridzuan, Abdul Rauf, Jamri, Mohamad Hafifi
Format: Article
Language:English
Published: Faculty of Communication & Media Studies 2024
Subjects:
Social change
Online Access:https://ir.uitm.edu.my/id/eprint/99857/1/99857.pdf
https://ir.uitm.edu.my/id/eprint/99857/
https://myjms.mohe.gov.my/index.php/ejoms
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id my.uitm.ir.99857
record_format eprints
spelling my.uitm.ir.998572024-11-02T01:46:43Z https://ir.uitm.edu.my/id/eprint/99857/ The effectiveness of content creators in spreading awareness / Yusha Irdina Shareeman … [et al.] ejoms Shareeman, Yusha Irdina Ahmad Badri, Ahmad Alif Maarif, Maarif Din, Muhammad Hassan Izham, Nur Izzuddin Meor Harun, Wan Arifah Ridzuan, Abdul Rauf Jamri, Mohamad Hafifi Social change As content creators increasingly shape user behaviour and online discourse, particularly with the explosive growth of platforms like TikTok, understanding their capacity to inspire positive behaviours and attitudes is crucial. This study is to measure the level of effectiveness and acceptance of content creators in spreading positive influence on users via TikTok. A sample of 400 respondents from Malaysia participated in the study. Employing a quantitative approach, researchers have distributed an online questionnaire via Google Forms to gather objective and measurable data on users' perceptions. The researchers are using a scale of 4 in regards to agree and disagree. Therefore, the findings, in line with the effectiveness of the research, with (m=3. 3) while the level of acceptance is (m=3. 3), reveal that TikTok users have a consensus on the effectiveness of content creators in sharing positive impacts. This implies that content creators have a major influence on the users’ experiences and engagements on the platform and may be able to change society for the better. More research into the details of these mechanisms and the content that these creators use could be beneficial for both academics and practitioners in the field of social media influence and digital communication. Faculty of Communication & Media Studies 2024-07 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/99857/1/99857.pdf The effectiveness of content creators in spreading awareness / Yusha Irdina Shareeman … [et al.]. (2024) e-Journal of Media and Society (e-JOMS) <https://ir.uitm.edu.my/view/publication/e-Journal_of_Media_and_Society_=28e-JOMS=29/>, 7 (3). pp. 157-166. ISSN 2682-9193 (Submitted) https://myjms.mohe.gov.my/index.php/ejoms
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social change
spellingShingle Social change
Shareeman, Yusha Irdina
Ahmad Badri, Ahmad Alif
Maarif, Maarif
Din, Muhammad Hassan
Izham, Nur Izzuddin
Meor Harun, Wan Arifah
Ridzuan, Abdul Rauf
Jamri, Mohamad Hafifi
The effectiveness of content creators in spreading awareness / Yusha Irdina Shareeman … [et al.]
description As content creators increasingly shape user behaviour and online discourse, particularly with the explosive growth of platforms like TikTok, understanding their capacity to inspire positive behaviours and attitudes is crucial. This study is to measure the level of effectiveness and acceptance of content creators in spreading positive influence on users via TikTok. A sample of 400 respondents from Malaysia participated in the study. Employing a quantitative approach, researchers have distributed an online questionnaire via Google Forms to gather objective and measurable data on users' perceptions. The researchers are using a scale of 4 in regards to agree and disagree. Therefore, the findings, in line with the effectiveness of the research, with (m=3. 3) while the level of acceptance is (m=3. 3), reveal that TikTok users have a consensus on the effectiveness of content creators in sharing positive impacts. This implies that content creators have a major influence on the users’ experiences and engagements on the platform and may be able to change society for the better. More research into the details of these mechanisms and the content that these creators use could be beneficial for both academics and practitioners in the field of social media influence and digital communication.
format Article
author Shareeman, Yusha Irdina
Ahmad Badri, Ahmad Alif
Maarif, Maarif
Din, Muhammad Hassan
Izham, Nur Izzuddin
Meor Harun, Wan Arifah
Ridzuan, Abdul Rauf
Jamri, Mohamad Hafifi
author_facet Shareeman, Yusha Irdina
Ahmad Badri, Ahmad Alif
Maarif, Maarif
Din, Muhammad Hassan
Izham, Nur Izzuddin
Meor Harun, Wan Arifah
Ridzuan, Abdul Rauf
Jamri, Mohamad Hafifi
author_sort Shareeman, Yusha Irdina
title The effectiveness of content creators in spreading awareness / Yusha Irdina Shareeman … [et al.]
title_short The effectiveness of content creators in spreading awareness / Yusha Irdina Shareeman … [et al.]
title_full The effectiveness of content creators in spreading awareness / Yusha Irdina Shareeman … [et al.]
title_fullStr The effectiveness of content creators in spreading awareness / Yusha Irdina Shareeman … [et al.]
title_full_unstemmed The effectiveness of content creators in spreading awareness / Yusha Irdina Shareeman … [et al.]
title_sort effectiveness of content creators in spreading awareness / yusha irdina shareeman … [et al.]
publisher Faculty of Communication & Media Studies
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/99857/1/99857.pdf
https://ir.uitm.edu.my/id/eprint/99857/
https://myjms.mohe.gov.my/index.php/ejoms
_version_ 1814939917749321728
score 13.211869

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