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Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman

There are a lot of restaurants in Malaysia. According to Department of Statistics Malaysia (2015), there were 167,490 establishments of food and beverage services in Malaysia. In Malaysia, for sure, you will never run out of ideas to find the right restaurant whether street foods, fancy restaurants,...

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Main Authors: Abdul Rahman, Nur Atikah, Che Norazman, Nur Syakirah
Format: Thesis
Language:English
Published: 2018
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/99095/1/99095.pdf
https://ir.uitm.edu.my/id/eprint/99095/
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id my.uitm.ir.99095
record_format eprints
spelling my.uitm.ir.990952024-07-24T02:50:33Z https://ir.uitm.edu.my/id/eprint/99095/ Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman Abdul Rahman, Nur Atikah Che Norazman, Nur Syakirah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling There are a lot of restaurants in Malaysia. According to Department of Statistics Malaysia (2015), there were 167,490 establishments of food and beverage services in Malaysia. In Malaysia, for sure, you will never run out of ideas to find the right restaurant whether street foods, fancy restaurants, mamak stalls or fast food restaurants (Sin, 2017). Malaysia also called as a food heaven for a reason (Sin, 2017). There are different types of restaurant which have different factors that can contribute customers in selecting the restaurant. 2018 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/99095/1/99095.pdf Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Abdul Rahman, Nur Atikah
Che Norazman, Nur Syakirah
Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman
description There are a lot of restaurants in Malaysia. According to Department of Statistics Malaysia (2015), there were 167,490 establishments of food and beverage services in Malaysia. In Malaysia, for sure, you will never run out of ideas to find the right restaurant whether street foods, fancy restaurants, mamak stalls or fast food restaurants (Sin, 2017). Malaysia also called as a food heaven for a reason (Sin, 2017). There are different types of restaurant which have different factors that can contribute customers in selecting the restaurant.
format Thesis
author Abdul Rahman, Nur Atikah
Che Norazman, Nur Syakirah
author_facet Abdul Rahman, Nur Atikah
Che Norazman, Nur Syakirah
author_sort Abdul Rahman, Nur Atikah
title Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman
title_short Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman
title_full Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman
title_fullStr Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman
title_full_unstemmed Factors that contribute customers’ preference in selecting a restaurant / Nur Atikah Abdul Rahman and Nur Syakirah Che Norazman
title_sort factors that contribute customers’ preference in selecting a restaurant / nur atikah abdul rahman and nur syakirah che norazman
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/99095/1/99095.pdf
https://ir.uitm.edu.my/id/eprint/99095/
_version_ 1806422138258718720
score 13.211869

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